Staff Lifecycle Marketing Manager - GitLab

About the Role

As the Staff Lifecycle Marketing Manager, you will own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization. This is a senior individual contributor role where you will drive strategy while remaining hands-on with copy, segmentation, QA, testing, and reporting.

What You’ll Do

• Campaign Strategy: Create, monitor, and improve complex automated campaign journeys and triggers using static and dynamic content.
• End-to-End Execution: Lead lifecycle marketing campaigns from conception to launch, focusing on personalization and performance optimization.
• Communication Planning: Develop plans for key engagement opportunities, including live events, webcasts, workshops, and priority campaigns.
• Cross-Functional Collaboration: Partner with marketing operations, data analytics, product marketing, and regional teams to ensure cohesive messaging.
• Data-Driven Optimization: Use performance insights to refine campaigns and drive revenue growth.
• Subject Matter Expertise: Act as an email marketing SME, establishing best practices for segmentation, deliverability, and creative execution.

What You’ll Bring

• 7+ years of experience in lifecycle, email, CRM, or growth marketing within a B2B SaaS environment.
• Expertise in Marketo (audience segmentation, dynamic content, and email templates).
• Proven ability to build and optimize nurture programs and automated journeys.
• Strong analytical skills with experience using funnel performance data to drive decisions.
• Working knowledge of HTML and CSS for email design and troubleshooting.
• Excellent cross-functional coordination and internal communication skills.

About the Team

The Lifecycle Marketing team operates at the intersection of data, creativity, and user experience. We own the email channel to showcase GitLab's value and drive meaningful connections with developers, IT professionals, and business leaders.