Principal Technical Marketing Engineer - Grafana Labs

Grafana Labs is looking for a technically fluent engineer who loves building powerful demos, explaining complex systems clearly, and helping SRE and platform engineering leaders understand the value of our open approach to observability.

As a Technical Product Marketer, you will play a critical part in helping customers understand product value through clear positioning, seller enablement, and hands-on technical content.

What You'll Be Doing

• Build strategic, buyer-focused demos, videos, workshops, and webinars:

  • Create and maintain polished, narrative-driven demos highlighting Grafana’s value for SRE and platform engineering leaders.
  • Record high-quality technical demo videos and walkthroughs in partnership with video and content teams.
  • Lead webinars, workshops, and technical sessions for evaluators.
  • Use AI tools to generate variations, summaries, and reusable assets to scale technical content.

• Enable Solutions Engineers with clear storytelling:

  • Serve as the technical liaison to the SE organization, ensuring consistent messaging and demo guidance.
  • Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.

• Drive technical buyer engagement across channels:

  • Partner with PMMs to identify buyer personas, problems, and technical messages.
  • Extend technical narratives into analyst briefings (Gartner, Forrester), industry forums, podcasts, and conferences.

• Use automation & AI to scale technical content:

  • Streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools.

What Makes You a Great Fit

• 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar).
• Interest and ability to travel to training and customer events 10-12 weeks per year.
• Strong understanding of observability concepts and the needs of SRE/platform teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops, or webinars.
• Excellent written and verbal communication skills.
• Strong cross-functional collaboration and high ownership mindset.
• Comfort with light scripting or workflow automation.

Bonus Points For

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools.
• Prior experience in Sales Engineering, DevRel, or technical product marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.