Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams unified visibility so they can see, understand, and act on all their disparate data, wherever it lives.

We are a 100% remote company with team members across 40+ countries. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

The Opportunity

Grafana Labs is looking for a technically fluent engineer who loves building powerful demos, explaining complex systems clearly, and helping SRE and platform engineering leaders understand the value of our open approach to observability.

As Grafana’s offering shifts from dashboards to industry-leading agentic observability, our Product Marketing team is responsible for closing the gap between what our products can do and how customers understand that value. As a Technical Product Marketer, you’ll be the hands-on engineer who brings our technical story to life for buyers, not just practitioners.

What You'll Be Doing

Build strategic, buyer-focused demos, videos, workshops, and webinars

Create and maintain polished, narrative-driven demos that highlight Grafana’s value for SRE and platform engineering leaders.
Record high-quality technical demo videos and walkthroughs in partnership with video and content teams.
Lead webinars, workshops, and technical sessions designed for evaluators.
Teach customers not just how Grafana works, but why our approach is differentiated and valuable.
Use AI tools to generate variations, summaries, and reusable assets that scale technical content across channels.

Enable Solutions Engineers with clear, consistent technical storytelling

Serve as PMM’s technical liaison to the SE org, ensuring consistent messaging and demo guidance.
Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.
Help SEs and sellers communicate Grafana’s story with clarity, confidence, and differentiation.

Collaborate with PMMs to drive technical buyer engagement

Partner with PMMs to identify top buyer personas, problems, and technical messages, and help shape content strategy.
Extend technical narratives into analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and technical communities.
Bring a technical perspective to PMM planning to ensure content and campaigns reflect real engineering priorities.

Use automation & AI to scale technical content

Partner with software engineers to streamline demo setup, content workflows, and asset updates through scripts, agents, and AI tools.
Use automation to make technical content repeatable, discoverable, and scalable.

What Makes You a Great Fit

5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar).
Strong understanding of observability concepts and the needs of SRE/platform teams.
Ability to translate deep technical concepts into clear, value-focused stories.
Experience presenting technical content through demos, workshops, or webinars.
Excellent written and verbal communication, with a crisp, structured, persuasive style.
Strong cross-functional collaboration across PMM, Product, SEs, DevRel, and Field Engineering.
High ownership mindset with the ability to drive projects from concept to completion.
Comfort with light scripting or workflow automation.
Willingness and ability to travel to training and customer events 10-12 weeks per year.

Bonus Points For

Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools.
Prior experience in Sales Engineering, DevRel, or technical product marketing.
Familiarity with demo environment automation or infrastructure-as-code tools.
Exceptional live presentation or workshop facilitation skills.

Compensation & Rewards

Base Salary Range: EUR 117,600 - EUR 141,120 (Ireland)
Equity: Restricted Stock Units (RSUs) included for all roles.
Paid Time Off: 30 days global annual leave policy (including 3 reserved Grafana Shutdown Days).

Principal Technical Marketing Engineer - Grafana Labs