Senior Product Marketing Manager - Grafana Labs

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations. Built on open source and open standards, Grafana Cloud brings AI to observability and observability to AI, giving teams unified visibility so they can see, understand, and act on all their disparate data.

We’re looking for an enthusiastic, tech-forward product marketer to grow our Observability products by boldly positioning them and running campaigns to attract, convert, and retain customers. Product Marketing lives within the Product org at Grafana Labs, where PMMs teach product managers and engineers how to think about growth and demand, codifying product marketing knowledge into AI-forward tools and processes.

What You'll Be Doing

• Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
• Partner with product management, engineering, and go-to-market functions to create materials that help customers evaluate and adopt our products (reference architectures, implementation guides, etc.).
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth.
• Conduct market and customer research to understand pain points, competition, and opportunities.
• Teach go-to-market and sales teams our products’ capabilities and value, delivering training and enablement.

What Makes You a Great Fit

• 4+ years of relevant experience in product marketing, solutions marketing, or product management.
• Experience with marketing and selling to a technical audience.
• A passion for open source, cloud native, and infrastructure technologies.
• Proven ability to take on complex projects and efficiently drive them from start to finish.
• Ability to clearly articulate the value of technical products to customers and sellers alike.
• Experience leading product or feature launches autonomously as well as part of a team.
• Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows.
• Comfort working with internal and external stakeholders in complicated processes.
• Strong product and technical curiosity that translates to clear packaging, positioning, and messaging.
• Demonstrated quantitative analytical skills for analyzing campaign performance and evaluating lifecycle metrics.
• Exceptional writing and communication skills.
• A high “say-do” ratio in executing and delivering impact.

Why You’ll Thrive at Grafana Labs

• 100% Remote, Global Culture: Bring together talent from around the world, united by collaboration and shared purpose.
• Scaling Organization: Tackle meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication & Innovation-Driven: Open decision-making, autonomy, and support to try new things.
• Balance is Key: Global annual leave policy of 30 days per annum, including Grafana Shutdown Days.