Sr. Content Marketing Manager, B2B SaaS - Gremlin

About the Role

Today’s complex, fast-paced systems have become a minefield of reliability risks—any of which could cause an outage that costs millions and destroys customer confidence. That’s why high-availability teams use Gremlin to find and fix reliability risks before they become incidents.

Gremlin Reliability Platform helps software teams proactively monitor and test their systems for common reliability risks, build and enforce reliability standards, and automate their reliability practices organization-wide. As the industry leader in Chaos Engineering and reliability testing, we work with hundreds of the world’s largest organizations where high availability is non-negotiable.

We are looking for an experienced and dynamic Content Marketer to help drive our growth marketing strategy and execution for Gremlin. Reporting to the VP of Marketing, you will be responsible for advising on Gremlin’s content marketing strategy and owning the launch, experimentation, and optimization of content across owned, earned, and paid digital channels.

Responsibilities

• Own Gremlin’s SEO, AEO, and GEO strategy to ensure visibility and citations across Google, AI Overviews, ChatGPT, Claude, and Perplexity for reliability-related engineering queries.
• Build and manage an executive thought leadership program for the CEO and leadership team, including ghostwritten LinkedIn posts, bylines, and talk abstracts.
• Produce short- and long-form content for engineering leadership audiences: blogs, multi-format case studies, original research, and short-form video for social and sales.
• Tie content directly to pipeline: report on leads, pipeline, and revenue influenced, track AI visibility (citations and share of voice on priority prompts), and adapt strategies based on performance.
• Manage content, design, and SEO/AEO agency partners, evaluating agency production vs. in-house execution and AI-assisted workflows.
• Build and document repeatable AI content workflows for research, drafting, repurposing, and optimization while maintaining technical accuracy and brand voice.
• Continuously research, recommend, and evaluate emerging content strategies.

Qualifications

• 5+ years of B2B SaaS content marketing experience, ideally at a scaling SaaS startup.
• Deep understanding of the B2B technology buyer journey and passion for marketing.
• Proven focus on business outcomes like pipeline and revenue influenced rather than vanity metrics.
• Daily, hands-on experience using AI tools to drive outcomes while maintaining high quality.
• Working knowledge of AEO/GEO and how AI search affects content strategy.
• Excellent communication and collaboration skills with a willingness to learn and iterate quickly.
• Demonstrated success translating complex technical concepts into compelling copy and clear calls-to-action.
• Experience producing and editing multimedia content, including short-form video for LinkedIn and YouTube.
• Strong track record managing editorial content calendars and distributing across owned, earned, and paid channels.
• Experience growing executive LinkedIn presence with measurable results (followers, impressions, speaking requests).
• Proficiency with Google Analytics, Search Console, Tag Manager, and SEO/AEO platforms such as Ahrefs or Semrush.

Compensation & Benefits

• Base salary range: $145,000 - $165,000
• Competitive equity package
• 401(k) matching
• Flexible time off and paid company holidays