Manager, Paid Acquisition & Investment - Mission Lane

Mission Lane is combining the power of data, technology, and exceptional service to pave a clear way forward for millions of people on the path to financial success. By attracting top talent and leveraging cutting-edge technology, we’re enabling people to unlock real financial progress.

We’re looking for a Manager, Paid Acquisition & Investment to serve as our resident Subject Matter Expert (SME) and independently own day-to-day execution across our core paid channels (Meta, Google, TikTok, and Snapchat), reporting to the Director, Growth.

The Impact You’ll Make

In your first year, you will take autonomous ownership of our paid channels, translating high-level strategy into flawless, reliable execution. Campaigns go live perfectly aligned with strategic intent, budgets are managed with precision, and the cost of bringing in each approved customer consistently hits target.

• Serving as the Subject Matter Expert (SME) and independently owning campaign execution across Meta, Google, TikTok, and Snapchat, from complex builds through launch and advanced optimization.
• Autonomously managing specific advertising budgets and pacing against plan, decisively pulling the right platform levers to hit our Customer Acquisition Cost (CAC) targets.
• Translating marketing strategy into reliable campaign execution, partnering with creative and marketing teammates to ensure what goes live perfectly reflects the strategic vision.
• Driving a rigorous testing roadmap, running sophisticated A/B tests on behalf of the marketing team and translating complex data into actionable, strategic decisions.

You’ll Thrive In This Role If:

• You know the platform levers like the back of your hand: Expert in bidding strategies, ad formats, audience targeting, and identifying exactly what to adjust when performance shifts.
• You are a highly trusted operator: You consistently run channels end-to-end, require minimal oversight, and flawlessly execute on overarching marketing strategies.
• Budget management is second nature: You check pacing and variance as a daily habit, and you have a proven history of managing specific budgets to hit strict CAC targets.
• Quality acquisition drives you: Acquiring the right customers matters to you just as much as acquiring them efficiently, and you instinctively reach for ROAS or an LTV:CAC view to dictate your optimizations.
• You launch with uncompromising precision: Setup always matches strategic intent, rigorous QA happens before go-live, and defects are virtually nonexistent.

Minimum Qualifications

• 5+ years of hands-on experience independently managing and executing paid media campaigns (Meta, Google Ads, TikTok, etc.) in an analytical, performance-driven environment.
• Proven track record of acting as the SME, independently managing specific ad budgets, and consistently hitting CAC, CPA, or ROAS targets.
• Expert-level knowledge of platform-specific levers, bidding strategies, ad formats, and audience targeting.
• Extensive experience designing, running, and measuring complex A/B tests for paid media.
• Ability to travel approximately 4+ times per year for in-person collaboration.

Preferred Qualifications

• Experience in financial services, fintech, or consumer lending.
• Experience independently scaling a business function in a fast-moving startup environment.
• Familiarity with SQL for deeper, self-serve data analysis.