Director of Product Marketing - Help Scout

About Help Scout

Help Scout is a fully remote company on a mission to help teams treat customers like people, not tickets. With over 10,000 customers worldwide, we are currently entering an exciting new chapter focused on AI-native product development. We value craft, ownership, and a culture of continuous learning.

The Role

We are looking for a Director of Product Marketing to own our narrative, positioning, and go-to-market strategy in a fast-growing, competitive market. You will report to the VP of Marketing and lead our product marketing function, including managing our Lead Product Marketing Manager.

Key Responsibilities

• Strategy: Define and execute quarterly and long-term product marketing strategies based on market trends and competitive intelligence.
• Team Leadership: Scale the product marketing function, coach team members, and manage the roadmap for headcount and capabilities.
• Enablement: Build frameworks to ensure Sales, Support, and the wider company can clearly articulate the value of our AI-driven platform.
• Competitive Intelligence: Turn market research into a strategic point of view that influences product-led growth and sales expansion.
• Launch Management: Lead end-to-end strategy for major product launches and seasonal release events.
• External Advocacy: Represent Help Scout externally via guest posts, podcasts, and social channels to build our reputation as a category leader.

About You

• Significant experience in B2B SaaS or AI platform product marketing.
• Expert in core PMM disciplines: positioning, messaging, ICP, sales enablement, and launches.
• Proven track record of people management and coaching.
• Strong point of view on marketing AI-powered products.
• Daily user of AI tools to improve output, speed, and quality.
• Exceptional storyteller with the ability to communicate effectively in a remote, async environment.

Benefits

• Competitive salary with a transparent formula.
• Flexible time off and 12 weeks of fully paid parental leave.
• Home office stipend and a $300/month co-working stipend.
• $1,800 annual professional development stipend.
• Top-tier health insurance for U.S. employees and dependents.

Note: This role is restricted to U.S.-based applicants.