VP of Marketing - Help Scout

Who we are

Help Scout started in 2011 with a simple premise: support software should treat customers like people, not tickets. We are now in a new chapter: building AI that gives teams more space to focus on the customer experience and reimagining how we operate in an AI-native world. We have been a fully remote team since day one, with 120+ teammates globally.

Note: This role is 100% remote and open to US-based candidates at this time.

Your Impact

As VP of Marketing, you will lead our full-funnel marketing strategy at a pivotal moment. You will oversee Brand & Content, Performance Marketing, and Product Marketing, driving our new strategic narrative and ICP as we scale into the upmarket. You will be a hands-on leader, accountable for revenue and KPIs, while leveraging AI to drive efficiency and innovation.

Key Responsibilities

• Revenue Accountability: Own the marketing engine and KPIs that drive growth, not just individual campaigns.
• Team Leadership: Lead and mentor three core functions: Brand & Content, Performance Marketing, and Product Marketing.
• Strategic Positioning: Drive our AI-native narrative and ICP, ensuring our story resonates with our target market.
• Full-Funnel Execution: Support the entire customer journey from first touch through expansion.
• AI Integration: Implement AI tools to sharpen team operations and accelerate product-to-market speed.
• Cross-Functional Collaboration: Work in lockstep with Product, Sales, and RevOps to shape go-to-market strategy.
• Systems & Data: Manage modern marketing systems and automation to ensure scalability and data-driven decision-making.

About You

• Experience as a marketing leader or Head of Growth at a B2B SaaS company ($30M–$150M ARR).
• Proven track record of leading organizations through narrative shifts or repositioning.
• A clear point of view on how AI is transforming marketing operations and product reach.
• Experience navigating complex business changes, such as pricing shifts or growth plateaus.
• Strong communication skills with the ability to lead and elevate teams in a remote environment.

Benefits

• Competitive salary with a transparent internal formula.
• Flexible time off and 12 weeks of fully paid parental leave.
• Home office stipend and monthly co-working stipend ($300).
• Annual professional development stipend ($1,800).
• Top-tier health insurance for U.S. employees and dependents.