Marketing Manager, CRM Operations - Kraken

About Payward & Kraken

Payward — the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks — has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry to advance an open, global financial system.

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services.

The Team

The Consumer Marketing team is responsible for delivering user and revenue growth across each of our products and key geographies. It’s a fast-growing team full of top marketing talent with deep expertise and conviction in the crypto space.

As the Marketing Manager - CRM Ops focused on Consumer products at Kraken, you will be a highly motivated, data-driven marketer ready to execute the full lifecycle strategy for driving product adoption and engagement in each of our key markets. Reporting to the Sr. Manager, Lifecycle Marketing, you will work closely with numerous stakeholders across marketing technology, product, data analytics, and lifecycle teams.

The Opportunity

• Lead the strategy for lifecycle program execution involving a channel mix of email, push, and in-app to deliver best-in-class experiences that drive engagement, client retention, and revenue growth.
• Develop advanced solutions supporting the lifecycle approach for Consumer products from both technology and marketing execution points of view.
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
• Conduct data analysis of campaign and segment performance, using insights to optimize operational plans and executions.
• Execute thoughtful experimentation to unlock high-impact campaigns and leverage automation to maximize engagement and retention throughout the customer lifecycle.
• Serve as a key stakeholder in growth, keeping leadership updated on progress and collaborating with the wider business to drive incremental value.
• Work closely with compliance and legal teams to ensure 100% compliance with local regulators across priority geographies.

What You Bring

• 5+ years of experience leading the development of complex lifecycle/CRM programs from strategy to execution.
• Extensive experience building and executing complex CRM campaigns alongside multiple stakeholders.
• Experience with Braze and other campaign-building tools.
• Proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience in crypto as a major plus.
• Strong skills in analytic tools such as Tableau, Looker, HEX, and BigQuery.
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of platform capabilities.
• Expertise in customer segmentation strategies and subscriber management across omni-channel environments.