Product Marketing Manager - LastPass

About LastPass

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity.

Role Overview

LastPass is looking for a Product Marketing Manager to own positioning, messaging, and field enablement. In this staff-level role, you will shape go-to-market strategy across the product portfolio, translating complex security and identity capabilities into clear, compelling narratives that move markets.

What You'll Work On

• Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels.
• Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact.
• Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals.
• Partner with Brand and Creative to produce compelling content (case studies, thought leadership, web copy) that supports demand generation and strengthens brand authority.
• Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization.
• Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth.

Who You'll Work With

• Product Management: Shape positioning and launch strategy.
• Sales Enablement: Ensure the field is equipped to win.
• Brand and Creative: Bring campaigns and assets to life.
• Business Operations: Track performance and inform marketing investment prioritization.

Key Requirements

• Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products.
• Ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers.
• Strong analytical background using data and market research to inform positioning decisions and measure program effectiveness.
• Cross-functional leadership experience influencing stakeholders across Product, Sales, and Brand without direct authority.
• Strong organizational and multi-tasking skills in a fast-paced environment under tight deadlines.

Nice to Have

• Background in cybersecurity, identity, or access management.
• Experience with competitive intelligence platforms or win/loss analysis programs.

Why Join LastPass?

• Remote-First Culture: Home office setup support and remote work stipends.
• Paid Time Off: Flexible PTO policy, plus 4 extra paid Quarterly Self-Care Days annually and Volunteer Days.
• Health Coverage: Comprehensive medical, dental, and vision coverage including dependents.
• Growth & Learning: Annual learning stipend for continuous professional development.
• Perks: Free LastPass Families account for up to 5 members and peer recognition programs.