Social Media Senior Manager - Sword Health

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale.

About the Role

We are looking for a high-octane, deeply creative Senior Manager of Social Media to own, scale, and transform our presence across LinkedIn, X, and Instagram. You aren't just a poster; you are a narrative strategist, a visual storyteller, and an analytical hawk.

You will have end-to-end ownership of channel strategy, content creation, community engagement, performance analytics, and rapid campaign iteration.

Key Responsibilities

• Multi-Platform Content & Creative Ownership:
  • Develop and execute distinct, audience-specific channel strategies for LinkedIn, X, and Instagram.
  • Conceptualize, write, and produce high-engagement assets including long-form posts, short-form video, carousels, and real-time commentary in partnership with the Marketing, Design, and Brand teams.
  • Balance brand guardrails with daring, disruptive creative experiments.
  • Occasional ghostwriting or content framing for executive leadership on LinkedIn and X.
• Analytics, Metrics & Continuous Iteration:
  • Own core social KPIs: Organic Reach, Engagement Rate, Share of Voice, Click-Through Rate (CTR), and Audience Growth.
  • Establish a rigid weekly and monthly reporting cadence to analyze top-performing content, post-mortems, and channel trends.
  • Use performance data to rapidly iterate on content formats, hooks, posting schedules, and narrative angles.
• Audience Segmentation & Voice Mastery:
  • Tailor tone, design, and messaging to match the profile of each platform's distinct audience without diluting the core brand identity.
  • Lead proactive community management, driving real-time conversations, thread participation, and executive engagement across channels.

Qualifications & Requirements

• Experience: 5+ years of dedicated social media management experience, with a proven track record of scaling organic accounts on LinkedIn, X, and Instagram.
• Creative Portfolio: Demonstrable portfolio or links to accounts showing exceptional copywriting, creative concepting, and short-form video production/direction.
• Data & Analytics Mastery: Proficiency with analytics platforms (e.g., Sprout Social, Hootsuite, native platform analytics, GA4) and a proven habit of making data-driven creative adjustments.
• Platform Expertise: Expert-level understanding of platform-specific algorithms, format trends, and audience behaviors.
• Execution Speed: Ability to move fast, jump on trending cultural moments, and turn around copy/visuals in real time.