Marketing Planning and Operations Director - Life360

About the Role

Life360 is looking for a Marketing Planning & Operations Director, reporting to the VP of Integrated Marketing, to build our planning and budget infrastructure. In this role, you will establish a single source of truth for our marketing budget, design a reliable planning cadence, and implement workflows that replace ad hoc coordination. Within your first year, success means marketing leadership has a real-time view of spend and priorities, and every team understands how their work connects to the overall plan.

What You'll Do

Planning

• Drive End-to-End Strategy: Own and drive long-range, annual, and quarterly planning. Define strategic pillars, establish cross-team timelines, and collaborate with global marketing leadership to scale and align execution across international markets.
• Facilitate Sessions: Lead structured brainstorm sessions for planning, driving discussions, decisions, and next steps.
• Deliver Executive Materials: Produce and manage key marketing deliverables and templates, including QBR presentations, weekly status updates, monthly newsletters, and Board of Directors materials.
• Strategic Partnership: Serve as a strategic thought partner to the CMO and marketing leads.

Operating Rhythms

• Optimize Workflows: Partner across all marketing functions (Creative, Lifecycle, PMM, Paid Ads, Integrated Marketing) to evaluate operations, bridge gaps, and establish unified workflows.
• Cross-Functional Alignment: Ensure every team understands how they collaborate and connect across the broader organization.
• Change Management: Own the communication and rollout of new workflows and operating practices across the marketing organization.
• Agency & Tool Management: Support the marketing team through agency selection, management, and procurement. Identify and implement workflow tools to improve efficiency.

Budgets

• Central Budget System: Maintain a central budget system that enables accurate, real-time tracking across all teams and channels.
• Financial Partnership: Partner closely with Finance to manage budgets, project metrics, and control costs across T&E and marketing investments to maximize ROI.
• Stakeholder Alignment: Lead key stakeholder partnerships to align cross-team priorities and streamline budget execution.

What We're Looking For

• Experience: 10+ years of experience in Marketing Planning, Marketing Operations, or Strategy & Operations roles.
• Communication: Exceptional written and verbal communication skills, with a proven ability to draft clear, concise, and impactful executive communications.
• Project Management: Stellar project management expertise with a strong track record of meeting or exceeding deadlines.
• Business & Financial Acumen: Deep curiosity for problem-solving, understanding business drivers, and hands-on experience managing complex budgets within matrixed or multidivisional organizations.
• Collaboration: Proactive and collaborative mindset with a history of building strong cross-functional partnerships.
• Education: Bachelor’s degree or equivalent practical experience.
• Pluses: Experience with subscription business models and working across global/international teams.

Compensation & Benefits

The US-based salary range for this position is $137,000 to $252,000, depending on background, skills, experience, and geographic location.

Our comprehensive benefits package includes:

• Equity: Restricted Stock Units (RSUs)
• Health & Wellness: 100% employee-paid medical, dental, vision, life, and disability insurance plans. Mental Wellness Program & Employee Assistance Program (EAP).
• Retirement: 401(k) plan with company matching.
• Time Off: Generous flexible PTO, companywide holidays, and summer/winter shutdowns.
• Family Support: Paid parental leave.
• Remote Work Support: Equipment, tools, and reimbursement support for a productive remote environment.
• Perks: Free Life360 Platinum Membership and Tile trackers.
• Growth: Learning & Development programs.