SEO/ASO Manager - Life360

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

About The Team

As you'd expect from a company obsessed with keeping families connected, the eCommerce team moves fast and takes the member experience seriously. Sitting inside Journey Marketing, we’re a mix of merchandisers, marketers, data folks, and designers who all care about turning every member touchpoint into long-term loyalty and lasting relationships. If you like owning outcomes, thinking in systems, and turning "maybe" into "yes" at scale, you'll fit right in.

About the Job

Search has changed and is reshaping how families discover Life360 before they ever visit a website or app store. The SEO and ASO Manager owns Life360's unified organic discovery strategy across traditional search (SEO), AI answer surfaces (AEO/GEO), and app stores (ASO) – while simultaneously owning the content strategy, editorial calendar, and site information architecture that powers all three. You'll partner closely with Engineering, Product, and Marketing to build the technical foundation, content depth, and structured data layer that earn Life360 citations, rankings, and recommendations across every surface where families make decisions.

This is a hands-on role with real execution accountability. You'll manage a content strategist and supporting agency, setting the quality bar for everything we publish, and personally own the technical and strategic work that requires deep expertise.

What You’ll Do

• Manage a small team currently consisting of a Content Strategist.
• Own Life360's unified organic discovery strategy across SEO, AEO/GEO, and ASO, ensuring that search rankings, AI citations, and app store presence operate as a single, coordinated system.
• Lead the content strategy and editorial calendar for Life360.com, setting the topical roadmap, content hierarchy, and publishing cadence across blog, product marketing pages, help content, and comparison pages.
• Build and maintain the site information architecture, owning URL structure, taxonomy, internal linking, and wayfinding logic.
• Execute AEO optimization across all content surfaces, implementing and expanding structured data and shaping content for AI parsing.
• Monitor and grow Life360's AI citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Lead technical SEO health: manage crawlability, indexation, Core Web Vitals, canonical and redirect logic, hreflang implementation, and structured data integrity.
• Optimize landing pages and FAQ content for both traditional SERP performance and AI answer eligibility.
• Drive the off-page authority strategy in partnership with PR, identifying link-building opportunities, editorial placements, and creator co-citation campaigns.
• Own regional SEO localization including locale-specific keyword research, localized content briefs, hreflang governance, and coordinated ASO refreshes.
• Deliver weekly, monthly, and quarterly performance reporting across organic sessions, AI citation rate, app store rank, and organic revenue contribution.

What We’re Looking For

• 5–8 years of experience in content strategy and SEO, with a track record of measurable organic performance improvement on apps and websites.
• Proven AEO experience: understanding of how LLMs parse content and structured data signals for AI citation.
• Strong technical SEO foundation: experience working directly with Engineering on crawl health, indexation, Core Web Vitals, structured data, and site architecture.
• Content strategy ownership: experience building and running an editorial calendar, managing content production workflows, and conducting content gap analysis.
• AI-native operator: active use of AI tools in workflow for content research, brief generation, structured data implementation, and performance analysis.
• Global SEO experience including hreflang implementation and locale-specific keyword strategy.
• Data-driven decision maker who can build performance dashboards and translate organic metrics into clear business impact narratives.
• Proficiency with SEO tools (Ahrefs, Semrush, Screaming Frog) and Google Search Console; ASO platform experience is a strong plus.
• Strong cross-functional collaborator with Engineering, Product, Marketing, and PR.

Our Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP)
• Generous time off including flexible PTO, companywide holidays, and seasonal shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a remote environment
• Free Life360 Platinum Membership and Tile trackers