Demand Generation Campaign Manager - Maze

About Maze

Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development.

In most companies, research demand far exceeds supply. Time, cost, and lack of access to expertise hold teams back. In today’s AI-powered world, anyone can build a product fast. The real challenge? Deeply understanding user needs and building the right product. That’s where Maze comes in.

We believe companies shouldn’t have to choose between building fast and building right. Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision.

Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves.

Named the #1 user research platform in UX Tools’ Design Tools Survey, Maze is scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world-class customers such as Uber, Amazon, Atlassian, Anthropic, and more.

Maze is a Series B company backed by top-tier investors (Felicis, Emergence & Amplify), operating a global remote workforce driven by our core values.

About the Role

You’ll own the execution of our core demand generation programs: paid campaigns run with our agency, lifecycle email, and the logistics for events and webinars. You’ll manage spend against plan, run tests on new channels, and track how leads move through the funnel so we keep improving both lead volume and quality. This is a hands-on role for someone who likes shipping campaigns, reading the data, and tightening what’s already working.

What You'll Do

Paid Programs

• Own the day-to-day relationship with our paid media agency: set priorities, brief new campaigns, review creative and targeting, and hold the agency to performance goals.
• Review LinkedIn and Google campaign results weekly with the agency, and push for optimizations and new tests where results are lagging.
• Track paid spend against the monthly and quarterly plan, flag pacing problems early, and recommend where to shift budget based on results.
• Design and run small tests on new channels (such as Reddit and other paid social) and new creative or messaging. Share clear readouts on what worked, what didn’t, and whether to scale.
• Report on campaign performance to the marketing team to ensure collective learning.

Lifecycle and Email Marketing

• Continue to develop email marketing programs through nurture tracks, triggered journeys, and campaign sends in HubSpot.
• Build segmented, behavior-based programs that move leads toward a conversation with sales, and test subject lines, content, and timing to improve results.

Events and Webinars

• Research, plan, and manage our presence at conferences, webinars, and field marketing events. Own the promotion, registration, logistics, and follow-up for webinars and events, working with the wider marketing team.
• Ensure the success of events by developing post-event playbooks and lead routing.

Lead Performance and Reporting

• Track how leads move from Lead to MQL, Meeting, and Opportunity across programs, and report results to marketing leadership regularly.
• Work with RevOps and the SDR team to spot lead-quality or routing problems and resolve them.

What You Bring

• 3–5 years of SaaS B2B demand generation or campaign marketing experience.
• Experience managing a paid media agency or partner: writing clear briefs, QAing campaigns, and handling performance conversations.
• Working knowledge of LinkedIn and Google Ads to evaluate agency recommendations.
• Experience building and optimizing email nurture or lifecycle programs in a marketing automation platform.
• Comfort with funnel metrics: ability to pull data, identify gaps, and suggest fixes.
• Strong organizational skills to run several campaigns and events simultaneously without dropping details.
• Clear written communication for both campaign copy and performance reporting.

Nice to Have

• Experience with HubSpot and Salesforce.
• Experience working closely with SDR or sales teams on lead follow-up.
• Familiarity with tools or audiences in the product, design, or research space.

Benefits

• Health insurance with international coverage, vision, and dental (100% team member premium paid)
• Unlimited virtual therapy sessions and 24/7 mental health care resources
• Life and Disability Insurance (100% team member premium paid)
• Flexible time off and flexible work schedule
• Meaningful equity
• Fully paid company retreats
• New MacBook laptop provided
• Paid family leave: 16 weeks for birth or adoptive parents
• $500/month flexible benefit allowance (for dependent health coverage, gym memberships, co-working spaces, travel, etc.)
• $1,500 remote work setup fund
• Monthly Bonus.ly recognition points
• Swag, virtual social engagements, and an open, transparent company culture