Content Marketing Manager - NetBox Labs

NetBox Labs is looking for a Content Marketing Manager with 4+ years of experience to scale its integrated marketing campaigns to the next level. Reporting to our Vice President of Marketing, you will be responsible for the creation of multiple content channels, drive brand maturity and consistency, and enhance our content marketing engine.

This is a hands-on, high-visibility role that will be responsible for both strategy and execution while working closely with executives and a cross-functional team. Your ultimate goal is to establish the brand and content foundations for an innovative, rapidly-scaling, and market-defining business.

Key Responsibilities

• Strategy & Execution: Develop and execute a content marketing strategy aligned with GTM goals.
• Content Creation: Create persona-based content for all stages of the marketing and sales funnel on key use cases.
• High-Impact Assets: Produce high-impact, AEO/SEO-optimized blog content, in-depth ebooks and whitepapers, external sales collateral, videos, etc.
• Market Insights: Keep your finger on the pulse of sales conversations, industry trends, and the NetBox ecosystem, using those findings to craft meaningful content assets that drive engagement.
• Campaign Effectiveness: Drive campaign effectiveness through measurement of content conversion and testing.
• Copywriting: On occasion, write and edit email or web copy for marketing and sales use cases.

Collaboration

You will work closely with:

• Product Marketing, Growth Marketing, & Partner Sales: Develop on-message assets for go-to-market campaigns.
• External Communications: Ensure consistency in brand standards and overall message.
• Community Marketing: Amplify community contributions and the NetBox brand.
• People Team: Align content with company/community values and culture, shaping how NetBox Labs connects with current and potential employees.
• Customer Success, Engineering, & Product: Support their audiences and tell their stories.

Qualifications

• Experience: 4+ years as a brand and content marketer building programs and processes from the ground up and directly executing brand and content strategies.
• Content Excellence: Excellence in all facets of content creation including creative ideation, project management, editorial operations, and production.
• Portfolio: A strong portfolio of compelling content across multiple channels (blogs, eBooks, podcasts, videos, etc.).
• Mindset: A creative and strategic mindset with an experimentalist approach to leveraging content and brand assets to maximize brand impact, reach, and demand generation.
• Domain Knowledge: Direct experience in enterprise SaaS and networking, or comfort with highly technical audiences and content.
• Skills: Strong communication, interpersonal, and cross-functional collaboration skills, alongside excellent writing and editorial skills.
• Environment: Experience working in a fast-paced startup environment.
• Demand Gen: Experience in both inbound and outbound demand generation.

About NetBox Labs

NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.

NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.

NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.

Our Culture and Values

• We own and solve problems with high attention to detail.
• Our open source contributors, users, customers, and team are all part of our community. When our community wins, we win.
• We prioritize simplicity and think twice before adding complexity.
• Clear communication helps keep our team aligned and collaborating smoothly.