Vice President FP&A - OLIPOP

About OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale through a new kind of soda: one that’s delicious, refreshing, and actually good for you.

Founded in 2018, OLIPOP brings science-backed digestive health benefits to the soda experience with 6 to 9 grams of fiber and only 2 to 5 grams of sugar per can. We are building a business grounded in humanistic values—empathy, integrity, and a belief in better for everyone—proving that beverage and business can be forces for good.

About the Role

OLIPOP is seeking a strategic, commercially minded, and highly operational Vice President of FP&A to lead enterprise financial planning, performance management, and strategic decision support through the company’s next stage of scale.

As Vice President, FP&A, you will serve as a senior finance leader and trusted partner to the CFO, executive leadership team, and cross-functional business leaders. You will own the company’s long-range planning process, enterprise financial model, forecasting operating rhythm, board and executive reporting, and strategic financial analysis informing critical investment, growth, and profitability decisions.

This role reports directly to the CFO.

Responsibilities

Enterprise Financial Strategy & Long-Range Planning

• Lead OLIPOP’s long-range planning process, partnering with executive and functional leaders to translate company strategy into multi-year financial plans, resource allocation priorities, and measurable business outcomes.
• Own and evolve OLIPOP’s enterprise financial model as a dynamic decision-making tool for growth planning, profitability, capital allocation, and scenario analysis.
• Partner with senior leadership to evaluate strategic tradeoffs across revenue growth, margin expansion, operating expense investment, working capital, and organizational scale.
• Develop financial frameworks to anticipate future risks, opportunities, and investment needs.

Financial Planning, Forecasting & Performance Management

• Own the company-wide forecasting and planning operating rhythm across gross revenue, net revenue, trade, COGS, gross margin, operating expenses, EBITDA, cash flow, balance sheet, and key drivers.
• Lead the annual budget, reforecasting, and monthly performance management processes.
• Establish clear financial governance, timelines, tools, and reporting standards to improve forecast accuracy and decision quality.
• Compare monthly operating results against budget and forecast, identify key variances, and partner with business owners on corrective actions.

Executive, Board & Investor Readiness

• Lead preparation of board, executive, and corporate reporting materials with actionable, enterprise-tied narratives.
• Translate complex financial and operational insights into executive-ready recommendations.
• Support equity raises, debt, or capital markets initiatives including materials preparation, diligence support, quality of earnings, cost of capital analysis, and scenario modeling.
• Serve as a senior finance partner in high-stakes discussions with sound business context.

Strategic Finance & Decision Support

• Lead financial modeling and analysis for strategic growth investments, new products, channel expansion, pricing strategy, margin optimization, and process improvements.
• Evaluate profitability by product, channel, customer, SKU, and region to guide commercial strategy.
• Partner with Sales, Revenue Growth Management, Marketing, Operations, Supply Chain, and Accounting to improve profitable growth.
• Develop and enhance pricing, margin, and investment models across products, channels, and customer opportunities.
• Support commercial teams on deal pricing, trade investment reviews, commission structures, and customer-level financial analysis.

Finance Operating Model, Systems & Scale

• Design and implement scalable FP&A processes, tools, reporting infrastructure, and operating rhythms.
• Strengthen financial systems, planning tools, data quality, and reporting automation.
• Build repeatable workflows enabling disciplined business reviews and faster insight generation.
• Lead ad hoc strategic analyses and special projects.

Team Leadership & Capability Building

• Build, structure, and develop a high-performing FP&A team aligned to OLIPOP’s scale.
• Establish clear roles, expectations, development plans, and operating cadences.
• Coach and mentor finance talent, fostering a culture of accountability, curiosity, and analytical rigor.

Cross-Functional Influence & Executive Partnership

• Serve as a senior connector across Finance, Sales, Marketing, Operations, Supply Chain, People, and Executive Leadership.
• Influence senior leaders through clear financial storytelling and balanced assessments of risk and long-term impact.
• Navigate ambiguity and competing priorities with maturity and transparency.

Requirements

• 12–15+ years of progressive finance experience, including significant leadership experience in FP&A, strategic finance, or corporate finance.
• Experience leading FP&A in a high-growth CPG, food & beverage, consumer products, retail, marketplace, or similarly complex operating environment strongly preferred.
• Proven ability to own enterprise planning, forecasting, financial modeling, budget management, and executive-level performance reporting.
• Strong commercial and operational finance acumen (revenue planning, margin analysis, pricing, customer/channel profitability, working capital).
• Demonstrated track record preparing board-, executive-, or investor-facing materials.
• Strong understanding of accounting, budgeting, cost control, and GAAP principles.
• Experience designing and scaling FP&A processes, tools, and financial governance.
• Proven experience building, leading, and developing high-performing finance teams.
• Strategic communication skills with the ability to influence senior executives.
• High emotional intelligence, collaborative mindset, and ability to balance high-level strategy with hands-on modeling.
• Bachelor’s degree in Finance, Accounting, Business, or related field preferred; MBA and/or CPA is a plus.
• Familiarity with tools such as Microsoft Suite, Google Suite, Slack, Zoom, NetSuite, Claude AI/AI tools, and financial planning platforms.
• Flexibility to travel approximately 10–15% for meetings, offsites, and planning sessions.