Web Optimization & Personalization Manager - PandaDoc

PandaDoc is looking for a data-driven, experiment-obsessed Web Optimization & Personalization Manager to grow conversion across every pandadoc.com buyer journey, for the people who visit our site and the AI agents that increasingly arrive on their behalf.

You will own conversion rate optimization and the web experimentation program for our self-serve and sales journeys. You will turn traffic into pipeline and revenue through sharp hypotheses, clean test design, and decisions backed by trustworthy data. This is a hands-on role on the Web Experience Team, inside Marketing.

We are making a bold bet: agents are becoming real users of our platform, preparing and orchestrating agreements for our customers, and our website has to win for both audiences.

In this role, you will:

• Own conversion rate optimization: Turbo-charge conversion rates across our self-serve and sales journeys, from the homepage to pricing to demo request. You will move the numbers that matter, including web conversion rate, sign-ups, and inquiry-to-pipeline.
• Run the web experimentation program: Design, prioritize, and ship A/B, multivariate, and split-URL tests across pandadoc.com. You will own the full lifecycle from hypothesis to analysis to rollout, and you will keep every test statistically sound.
• Optimize for agentic experience: Make pandadoc.com convert for AI agents as well as people. You will structure pages, content, calls to action and tailored conversion paths so that agents from tools like ChatGPT and Claude can interpret PandaDoc and complete journeys on a buyer's behalf.
• Partner on personalization: Work with the Web Experience Manager to shape and test personalization for direct, returning, and high-intent traffic. You own the experimentation engine behind personalization, and you shape the strategy together.
• Own the experimentation stack: Lead the evaluation and final decision on our experimentation and personalization tooling. You will keep measurement clean and trusted across the site, including first-party data and cookie-based test connections.
• Turn data into decisions, then scale them: Partner with our data team to build the reporting that ties web conversion to pipeline and revenue. You will share results and recommendations with collaborators and leadership, and you will turn one-off wins into playbooks the whole Marketing Team adopts.
• Collaborate cross-functionally: Align with Growth, RevOps, SEO, Design, and Web Development so that winning tests ship, scale, and stick.

About you:

• You embody our EPIC values: Excellence in experimental rigor, Purpose in revenue and pipeline results, Innovation by treating agents as a first-class audience, and Collaboration across technical and non-technical teams.
• Experiment-obsessed and hypothesis-driven with a focus on sizing opportunities and killing failed tests.
• Fluent in statistics with a strong grasp of significance, power, sample size, and guardrail metrics.
• Curious about how AI agents read and act on the web.
• Self-sufficient and proactive with strong cross-functional communication skills.

Qualifications:

• 3-5 years in conversion rate optimization, experimentation, or growth, preferably in B2B SaaS.
• Proven track record owning an A/B testing program end to end with measurable conversion lift.
• Hands-on experience with experimentation and analytics tools such as VWO, Optimizely, StatSig, Amplitude, GA4, and Hotjar.
• Strong statistical literacy including significance testing and sample-size planning.
• Working understanding of how large language models read, cite, and act on web content (answer engine optimization, structured content, llms.txt, MCP).
• Comfort in a modern web stack (Next.js, Contentful, HTML, CSS, JavaScript).
• Experience partnering with Design, Engineering, and Analytics.

Why PandaDoc?

PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. We offer competitive compensation, excellent perks and benefits, and a collaborative, remote-first work culture built on integrity and transparency.