Product Marketing Manager/GTM Owner - Percona

Product Marketing Manager/GTM Owner (Cloud Native) - Talent Pooling Opportunity

Percona is building a talent pool for a Product Marketing Manager / Go-To-Market (GTM) Owner to lead and execute strategies for our Cloud Native product line: PostgreSQL, MySQL, and MongoDB Kubernetes Operators. You will own positioning, messaging, launches, sales enablement, and community/event strategy, working closely with engineering, sales, partnerships, and revenue operations.

This is an individual contributor role with a high degree of ownership, serving as the dedicated marketing lead for Cloud Native.

What You'll Do

• Develop positioning and messaging that connects Percona's Kubernetes software with Support and Services offerings.
• Own go-to-market strategy and launch execution for new releases, features, and service offerings across the portfolio.
• Create and maintain GTM assets, including web pages, datasheets, case studies, white papers, and sales enablement materials.
• Engage with the open-source community, partners, and customers to strengthen Percona's Kubernetes market presence.
• Build customer evidence through interviews, Jobs-to-be-Done research, case studies, and testimonials.
• Influence product strategy and roadmap by synthesizing customer feedback, market insights, and competitive analysis.
• Optimize marketing effectiveness through audience segmentation, campaign performance analysis, and data-driven recommendations.
• Partner with Digital Marketing to maximize the impact of content, SEO, PPC, email, social media, and demand generation channels.

What You'll Bring

• Technical background or familiarity with database management or the Kubernetes software market is a plus.
• 2+ years of experience in go-to-market, product marketing, or solution-focused roles.
• Product Marketing Alliance, Pragmatic, or similar PMM certification is a plus.
• Solid understanding of customer buying journeys and decision-making processes.
• Strong data analysis skills to drive segmentation and performance tracking.
• Exceptional writing, communication, and presentation abilities.
• Proven experience aligning messaging and value propositions with customer and sales needs.
• Fluency in English (written and spoken).
• A data-driven mindset: form a view, test it, and adjust based on what you learn.

Why Percona?

Percona is a remote-only and globally dispersed workforce with colleagues in more than 50 countries. We offer a collaborative, highly-engaged culture, flexible work hours, paid time off, remote office equipment, career development funds, connectivity allowances, equity incentive plans, and wellness initiatives.