Growth Associate - PolicyMe

Overview of the Role

We’re on a mission to modernize insurance, making it simpler, more accessible, and customer-first. The insurance industry is a $1T market that’s remained largely untouched by the digital revolution, and PolicyMe is here to change that. As a remote-first, Toronto-based startup with big ambitions, we’re building the future of insurance in Canada and beyond.

This isn't a traditional marketing job. It's a problem-solving role on our paid growth team. Acquiring insurance customers profitably and at scale is one of the hardest problems in the industry.

You'll be the number two to our Senior Growth Marketing Manager, who owns the budget and results for our paid channels: a multi-million dollar budget across Meta and Google and multiple insurance lines. She joined PolicyMe as a generalist with no marketing background and grew into running the channel. We're looking for the next person who can do the same.

Expect to spend your first year or so deep in paid growth. After that, people who do well here take on more: owning a channel outright, creating your own team, launching a new product, or moving into another part of growth.

What You'll Be Doing

• Own channels as you earn it: Run campaigns on Meta and Google, taking on more budget and decisions as you prove your calls.
• Run creative testing: Decide what to test, brief designers and creators, and call what to scale or kill.
• Find what drives our cost to acquire a customer: Dig into Looker, ad platforms, and spreadsheets, question the data, and turn it into decisions on where money goes.
• Build with AI: Create the workflows and automations that let a small team run a large budget.
• Help launch new products: Test new offerings, like Home & Auto, quickly and effectively.

What We're Looking For

• 2 to 4 years in a technical, creative, marketing, or growth role (paid ads experience is a bonus, not a requirement).
• A builder: You've made something real with AI, code, or automation tools, at work or on your own.
• An artist: You have a creative side, strong taste, and criteria to understand why an ad, a video, or a message works, and who it's for.
• Curious about customers: You want to understand what people worry about and why they buy.
• A clear communicator: You write briefs and recommendations people can act on without a follow-up call.
• Driven: You go above and beyond, follow through, and do your homework before anyone asks.
• A fast learner: You've gone from zero to genuinely good at something, quickly and mostly on your own.

Why Join Us

• Generous PTO: 20 vacation days
• Comprehensive benefits plan with premiums paid in full by PolicyMe
• Investment in professional development, including an L&D budget, AI tooling budget, bi-annual performance reviews, and continuous feedback
• An extremely high-performing, low-ego, remote-first team
• Option to work from home or our Toronto-based office (all expenses covered for biannual in-person socials)
• Access to stock options based on performance
• Target compensation: $90,000–$115,000 CAD, based on experience