Campaign Specialist - Osano

About Osano

Osano is an innovative B-Corporation built around a simple belief: privacy is a fundamental right. Since day one, we’ve been focused on giving modern enterprises the ability to innovate quickly, stay competitive, and earn customer trust by respecting data privacy and complying with consent guidelines. Our products help organizations operate confidently in a rapidly evolving regulatory and technological landscape.

The Role

Osano is looking for a Campaign Marketing Specialist to own the execution of integrated marketing campaigns that drive pipeline, generate demand, and build brand awareness.

This is a hands-on, execution-focused role for an experienced marketer who can take an established campaign strategy and independently bring it to life across multiple channels. You'll work closely with demand generation, content, product marketing, sales, and other cross-functional partners to manage campaigns from planning through launch, ensuring programs are executed effectively, on time, and with measurable results.

We're a lean, collaborative team, so we're looking for someone who can hit the ground running, take ownership, and execute multichannel campaigns with minimal direction. You'll need to be comfortable juggling multiple priorities, making decisions, solving problems, and keeping campaigns moving without constant oversight.

The ideal candidate brings proven experience executing integrated, cross-channel campaigns in a B2B environment, understands how different marketing channels work together, and knows what it takes to turn campaign plans into successful programs. While you won't be responsible for setting the overarching marketing strategy, you'll have significant ownership over how campaigns are executed and optimized.

What You'll Do

• Own the end-to-end execution of integrated marketing campaigns across channels such as email, paid media, organic, content, webinars, and account-based marketing (ABM).
• Translate campaign strategies and briefs into actionable execution plans, timelines, deliverables, and measurable outcomes.
• Independently manage multiple campaigns simultaneously, proactively identifying priorities, resolving blockers, and keeping programs on track.
• Build, launch, monitor, and optimize campaigns within marketing automation and CRM platforms.
• Manage audience segmentation, campaign setup, scheduling, tracking, and deployment across multiple marketing channels.
• Partner with demand generation, content, product marketing, design, and sales to coordinate campaign assets and ensure consistent messaging across channels.
• Take ownership of campaign quality assurance, including links, forms, lists, tracking, formatting, creative, and overall customer experience.
• Maintain and manage the integrated campaign calendar, ensuring alignment across channels, stakeholders, and initiatives.
• Monitor campaign performance, identify opportunities for improvement, and recommend adjustments to improve engagement, conversions, and pipeline contribution.
• Analyze campaign data and performance metrics to support reporting, optimization, and future campaign planning.
• Troubleshoot campaign execution challenges independently and proactively communicate risks, recommendations, and results.
• Identify opportunities to improve campaign processes, workflows, and automation to increase efficiency and scalability.
• Support occasional event and webinar initiatives, including promotion, coordination, lead capture, and post-event follow-up.

What We're Looking For

• 3–5+ years of B2B marketing experience, with demonstrated ownership of integrated campaign execution and management.
• Proven experience independently executing multichannel marketing campaigns from planning and setup through launch, monitoring, and optimization.
• B2B marketing experience required; experience within a B2B software or SaaS organization is strongly preferred.
• Strong understanding of integrated marketing and how email, paid media, organic, content, webinars, and ABM work together to drive demand and pipeline.
• Hands-on experience building, deploying, and managing campaigns using marketing automation and CRM platforms (Hubspot exp is a must).
• Ability to take an established campaign strategy and drive execution with minimal oversight, demonstrating sound judgment, initiative, and accountability.
• Strong project management and organizational skills, with experience managing multiple campaigns, stakeholders, deadlines, and competing priorities.
• Experience monitoring campaign performance, interpreting key marketing metrics, and making data-informed recommendations.
• Strong attention to detail and experience managing campaign QA, audience segmentation, tracking, and deployment.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
• A proactive, resourceful, and solutions-oriented mindset with the ability to thrive in a fast-paced, lean marketing team.
• Willingness to roll up your sleeves, take ownership, and execute the work needed to deliver successful campaigns.

Nice to Have

• Experience working within a B2B SaaS or software company.
• Experience supporting event marketing initiatives, including webinars, conferences, trade shows, or field events.
• Experience executing account-based marketing (ABM) campaigns.
• Familiarity with marketing project management and campaign planning tools.
• Experience optimizing campaign workflows, automation, and operational processes.
• Basic design sense and experience reviewing campaign creative for accuracy and brand consistency.
• Familiarity with the data privacy, compliance, or cybersecurity space.

Why Us

• A well-defined career path that’s not just “climbing the ladder” - learn different competencies, skills, and concepts as you progress and get recognized for it.
• Supportive leadership and peers - from sales engineering and product marketing to sales development and demand generation - you’re never in this alone.
• You’ll be stepping into a space that’s on fire – the privacy and regulatory landscape is only growing with a ton of opportunity in front of us.
• You’ll become a privacy expert, including the opportunity to receive your Certified Information Privacy credential.
• You’ll be representing a product that makes prospects say, “This is so awesome” when you demo it.