Growth Marketing Engineer - PolicyMe

Overview of the Role

PolicyMe is on a mission to modernize insurance, making it simpler, more accessible, and customer-first. As a remote-first, Toronto-based startup, we’re building the future of digital insurance across Canada.

Acquiring insurance customers profitably and at scale is one of the hardest problems in the industry. We're looking for someone who is part artist and part builder to help us grow. You'll work directly with our Senior Growth Marketing Manager, who runs a multi-million dollar paid budget across Meta, Google, and multiple insurance lines. Your job is to help acquire customers faster and smarter using creative judgment and scalable systems.

What You'll Be Doing

• Run creative testing: Bring ideas to life with designers and creators, decide what to test, and determine what to scale or cut.
• Own channels: Manage campaigns on Meta and Google, taking on larger budgets and strategy decisions as you validate performance.
• Build with AI: Create workflows, automations, and tools to streamline reporting, budgeting, and creative production for a lean team.
• Analyze acquisition metrics: Dive into ad platforms, Looker, and spreadsheets to identify key CAC drivers and allocate budget effectively.
• Launch new products: Support new product lines like Home & Auto by rapidly building and testing campaigns to identify winning playbooks.

What We're Looking For

• 2 to 4 years in a technical, creative, marketing, or growth role (paid ads experience is a bonus, not a requirement).
• A builder mindset: Demonstrated experience creating solutions using AI, code, or automation tools.
• Creative judgment: Strong taste and clear criteria for understanding why creative content resonates with target audiences.
• Customer curiosity: Deep interest in understanding consumer psychology and buying motivations.
• Clear communication: Ability to write actionable briefs and recommendations without requiring follow-up meetings.
• Drive and self-direction: High initiative, attention to detail, and a proactive work ethic.
• Rapid learner: Proven ability to master new disciplines and tools quickly and independently.

Bonus Points

• Experience with GA4 or Google Tag Manager
• Experience building workflows in n8n or similar automation platforms

Why Join Us

• Compensation: Total target cash compensation of $90,000–$115,000 CAD, based on experience.
• Time Off: Generous PTO with 20 vacation days.
• Health Coverage: Comprehensive benefits plan with premiums paid in full by PolicyMe.
• Growth & Learning: Dedicated L&D budget, AI tooling budget, bi-annual performance reviews, and ongoing feedback.
• Ownership: Access to performance-based stock options.
• Work Flexibility: Option to work fully remote across Canada or from our Toronto office, with company-sponsored in-person team retreats twice a year.

About PolicyMe

PolicyMe is Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families nationwide. Since our launch in 2018, we have sold over $20 billion in insurance coverage across Life, Critical Illness, and Health & Dental insurance.