Director, Product Marketing - Procurify

Procurify is looking for a Director of Product Marketing to define how we compete and win. You'll own the company narrative, the messaging architecture our go-to-market organization builds on, how we segment and prioritize the market, and the analyst relationships that influence how Procurify is understood.

This is a senior seat on the marketing leadership team, with full visibility across the company and regular engagement with executives. You'll lead two Product Marketing Managers, acting as a true player-coach who guides their strategy while directly owning company-level and cross-portfolio initiatives. AI fluency is table stakes for this role.

Key responsibilities

Positioning and market strategy

• Own Procurify's positioning strategy and define how we differentiate in the procurement market.
• Build and maintain the company-level narrative and messaging architecture as the single source of truth across all surfaces.
• Own the AI and agentic narrative: make the platform's intelligence concrete, credible, and differentiated for finance and operations buyers.
• Own market segmentation, customer research, win/loss analysis, and analyst relations strategy.

Go-to-market

• Set the execution standard and quality bar for the function, along with operating rhythms.
• Own launch strategy across the portfolio in partnership with demand generation.
• Own direct-to-customer communications, including launch emails, in-app posts, and lifecycle journeys.
• Report and analyze product marketing's contribution to pipeline, adoption, and retention.

AI-first practice

• Build an AI-enabled Product Marketing practice that improves quality, consistency, and scale.
• Establish shared tools, context, and repeatable workflows across core PMM work.

Internal alignment and enablement

• Influence the roadmap, pricing, packaging, and launch sequencing with market, customer, and competitive insight.
• Own enablement deliverables (positioning one-pagers, battlecards, playbooks, demo narratives) and train Sales and Customer Success.

Team leadership and coaching

• Coach two Product Marketing Managers: raise their craft, give direct feedback, and map paths to their next level.
• Own team structure, culture, operations, and portfolio coverage planning.

Experience

• 10+ years in B2B SaaS marketing, with significant Product Marketing leadership experience and direct people management.
• Owned company-level positioning and messaging for a multi-product or complex SaaS platform, including repositioning or category shifts.
• Proven experience leading GTM strategy from segmentation and launch through sales enablement and adoption.
• Strong capability in turning customer, competitive, win/loss, and market insight into actionable strategic decisions.
• AI-fluent in practice, with a track record of improving team output and workflows using AI.
• Exceptional writer and storyteller capable of translating complex platforms into credible messaging for enterprise buyers.

Perks & Benefits

• Flexible working: Remote-first organization within Canada and the US.
• Responsible time off: Flexible approach to time off.
• Extended health benefits: Comprehensive health, vision, and dental package, EAP, and health/wellness spending account.
• Continuous learning: Regular educational lunch and learns.
• Stock options: Competitive stock program.