Senior Digital and Growth Marketing Manager - Replicant

About Replicant

At Replicant, we believe AI should work for people, starting with customer service. We’ve built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence and AI agents that act like your best reps.

Our AI agents handle millions of calls every month for Fortune 500 companies and high-growth innovators. From processing payments to booking appointments and authenticating users, they help customers get what they need instantly, 24/7. Meanwhile, our real-time conversation insights help contact center leaders coach better and improve every interaction.

We’re leading the shift from legacy systems to AI-first service, powered by large language models (LLMs) and designed for enterprise scale, security, and empathy.

Role Overview

We are seeking a Senior Digital & Growth Marketing Manager, a hands-on, specialized expert IC who operates like a Webflow wizard, Google Analytics expert, and AI power-user. This role is responsible for driving high-intent web traffic, ensuring end-to-end data/conversion tracking, and executing an "Always Be Testing" strategy to systematically turn our web properties into an automated, high-converting growth engine.

This role reports to the Director of Demand Generation.

What You'll Do

• Drive High-Intent Web Traffic & Quality: Own website growth end-to-end, focusing on traffic growth, traffic quality (ICP alignment), and funnel conversion efficiency.
• Scale Content & Personalization with AI: Leverage cutting-edge AI tools to build 1:1 personalized landing pages, programmatic SEO assets, and targeted site content at scale.
• Technical Site Operations & Attribution Setup: Own the technical integrity of the site. Configure and troubleshoot Google Analytics (GA4) event firing, UTM tracking, cookie management, form routing, and integrations into Unify, HubSpot, and Salesforce to fix funnel leakage.
• Continuous CRO & Pragmatic A/B Testing: Champion an "Always Be Testing" (ABT) culture across landing pages, forms, and user journeys. Build resource-efficient testing workflows and custom dashboards without relying on bloated enterprise software.
• Cross-Functional Growth Engine: Partner cross-functionally with Advertising and Lead Gen to align campaign traffic with web experiences, with Product to integrate on-site product experiences, and with Sales/RevOps to verify lead delivery.
• SEO, AEO & LLM Search Strategy: Optimize site structure, content, and schema for traditional Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) across platforms.
• Interactive Web Tools & Funnel Assets: Concept, build, and optimize interactive site features (e.g., ROI calculators, maturity assessments) and high-converting trial/demo flows.

What You'll Bring

• Senior Specialized Expertise: 6+ years of specialized growth marketing, web management, or CRO experience in SaaS/B2B technology, operating as an autonomous, expert-level IC.
• Webflow & Analytics Mastery: Deep, hands-on expert skills in Webflow, Google Analytics (GA4 setup, custom events, tag management), and conversion tracking frameworks.
• AI Tooling Proficiency: Experience integrating AI tools into growth workflows for scaling landing page production, copy generation, and personalization.
• Technical MarTech Integration: Proven experience managing the technical mechanics of marketing sites: UTMs, forms, cookie management, and cross-platform integrations.
• Pragmatic Testing Mindset: Demonstrated ability to run continuous A/B tests, landing page experiments, and CRO programs using flexible, cost-effective methods and custom reporting dashboards.
• Data-Driven & Funnel-Focused: Direct accountability for pipeline metrics, traffic quality, conversion rates, and lead delivery.
• Cross-Functional Capability: Proven ability to partner across Demand Generation, Advertising, Product, and RevOps to tie web traffic directly to sales outcomes.

Benefits & Perks

• Remote by Design: Distributed team setup with full autonomy to manage your calendar.
• In-Person Connection: Company-wide offsites and team gatherings.
• Tech & Learning Stipend: Funding for conferences, books, and courses.
• Health & Wellness: Comprehensive benefits, physical/mental wellness stipend, flexible vacations, and a paid sabbatical after 5 years.
• Equity & Compensation: Competitive compensation paired with stock options in a fast-growing AI company.

Core Values

• Blade Runners: We take ownership and pride to influence the outcomes of our goals. We value open communication, proactive feedback, and collective growth.
• Bread Makers: We are humble and strive toward an egalitarian culture. No task is too big or too small.
• Självdistans (Self-Distance): We act with objectivity and critically reflect from an external perspective, keeping in mind that we are not our work.