Senior CRO Designer, Paywalls and Funnels - RevenueCat

RevenueCat gives app businesses the infrastructure and tools to build, run, and improve their monetization. Since graduating from YC's S18 batch, we've grown into the default monetization platform for mobile. We're in 50%+ of newly shipped subscription apps, process $16B+ in annual purchase volume, and help everyone from solo developers to the OpenAI mobile team grow their revenue.

We're a remote-first team of 150+ people across 25+ countries, guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance.

About the Team

You’ll join a cross‑functional group of app monetization subject matter experts who partner directly with RevenueCat customers and prospects. As part of the broader Customer Growth org, this team designs and implements high‑impact paywalls, onboarding flows, and purchase funnels using RevenueCat’s no‑code builders and experimentation tools, then feeds learnings back into our product, templates, and educational content.

You’ll also collaborate closely with our content, marketing, and advocacy teams to turn real‑world project outcomes into templates, case studies, webinars, and best‑practice guides for the broader app community.

About the Role

As Senior CRO Designer, Paywalls & Funnels, you’ll be the person RevenueCat customers trust when the question is: “How do we get more users to convert and stay subscribed?”

You will:

• Design & build high‑converting paywalls and funnels
  • Use RevenueCat’s paywall and experiment builders to design, configure, and ship paywalls, onboarding flows, upgrade paths, and win‑back experiences for mobile apps across categories.
  • Translate brands and product value props into clear, compelling paywall layouts, messaging, and pricing presentations.
• Lead conversion optimization projects for customers and prospects
  • Run structured discovery with customers and prospects to understand their business model, audience, and constraints.
  • Propose experiment plans (e.g., value prop framing, pricing presentation, trial vs. no‑trial, placement and timing of paywalls).
  • Partner with apps to launch multivariate tests and interpret results using RevenueCat’s analytics and experimentation tooling.
• Codify patterns into reusable assets
  • Distill what’s working across projects into reusable templates, checklists, and patterns implemented directly in RevenueCat’s builders.
  • Work with Product to inform paywall components, presets, and default templates.
• Create educational content with Advocacy & Marketing
  • Collaborate with Growth Advocacy and Content teams to turn project learnings into example templates, blog posts, guides, webinars, live reviews, and conference workshops.
  • Participate in public‑facing sessions as a visible expert on monetization UX.
• Champion monetization UX best practices
  • Advise Sales, Customer Success, and Support on paywall and funnel best practices.
  • Provide feedback to Product & Engineering on practitioner workflows and feature opportunities.

About You

You’re a conversion‑focused designer who lives at the intersection of mobile product design, growth, and experimentation, with a track record of shipping real paywalls and funnels that move business metrics.

You have:

• Deep hands‑on experience with paywalls & funnels: 5–8+ years designing consumer mobile experiences, with a substantial portion spent on subscription or purchase flows at a mobile app studio, product team, or agency/consultancy.
• Strong conversion & experimentation mindset: Comfort defining hypotheses, success metrics, and test plans (e.g., CVR, trial start rate, activation, LTV) and using analytics tooling.
• Mobile‑first product design skills: Excellent interaction and visual design chops for small screens, strong UX writing instincts, and proficiency in Figma and no‑code builder configurations.
• Customer‑facing communication skills: Confidence leading workshops, design reviews, and strategy sessions with customers, stakeholders, and non-design audiences.
• Values & ways of working: Ownership mentality, bias for shipping iteratively, and comfort collaborating across time zones in a fully remote team.

What We Offer

• Competitive equity in a fast-growing, Series C startup backed by top-tier investors (including Y Combinator)
• 10-year window to exercise vested equity options
• Fully remote environment designed around autonomy and flexibility
• 4-5 weeks of flexible time off annually
• Paid desk at a co-working space
• Workspace budget and continuous learning stipend