Senior Director, Product Growth - Roofr

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. Starting with essential sales tools like aerial roof measurements and digital sales proposals, we built a CRM that connects these solutions—along with payments, material ordering, and AI tools—into a seamless platform.

Roofr is looking for a Senior Director, Product Growth to own how we grow through the product. You’ll work at the intersection of product, data, and go-to-market: designing the activation and expansion paths that keep contractors engaged, surfacing product signals that unlock sales conversations, and building a stronger self-serve experience anchored in frictionless SMB UI/UX.

You’ll report to the CPO, sit on the product leadership team, and lead a cross-functional Growth team that includes Engineering, Design, Data Science, and a Principal PM as your direct report.

What You’ll Be Measured On

• Software adoption across the subscriber base
• Orchestration of the hybrid motion
• Self-serve revenue growth, shared with the GM of Measurements

What You’ll Get to Do

• Orchestrate the hybrid motion with Sales: Identify the product signals that indicate a contractor is ready for a sales conversation and build playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base.
• Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design expansion loops that drive deeper adoption and multi-product retention.
• Grow self-serve revenue: Own the self-serve motion across transactional and subscription products, with particular focus on Measure+ and in-product upgrade paths.
• Lead the team and metrics: Lead the Growth team (Engineering, Design, Data Science, Product), build a fast experimentation culture, and own key growth metrics.

What You’ll Bring to the Role

• 8 to 12+ years of product growth experience in B2B SaaS (vertical SaaS is a strong plus).
• Real experience building a hybrid product-led and sales-led motion.
• Strong activation and expansion instincts to design user journeys that drive measurable improvements in time-to-value and retention.
• Experience working across both transactional and subscription revenue models.
• Hands-on comfort running experiments end-to-end: setting success criteria, designing tests, and shipping fast.
• Fluency in growth metrics (activation rate, adoption, expansion revenue, NRR) and running your own analysis.
• Proficiency with tools like Amplitude, HubSpot, and Snowflake or comparable data warehouses.
• Experience building or scaling an AI-powered product is a meaningful differentiator.
• Ability to lead and develop cross-functional teams collaboratively.
• Clear communication across all organizational levels.
• Based in the US or Canada.

Compensation & Benefits

• Compensation Band: $250,000 - $300,000 USD (location based)
• Vacation & PTO: Mandatory 1st week PTO upon joining, 1 Friday off per month ("laundry days"), company-wide shutdown between Christmas and New Year's, and flexible time off.
• Health Coverage: 80% employer-paid benefits in the US; 100% employer-paid health & dental premiums in Canada.
• Retirement: 401(k) / RRSP matching.
• Perks: Generous parental leave, home office setup stipend, internet and phone allowance, learning & development stipend, annual company retreat, and equity options.