Senior Growth Product Manager - Ruby Labs

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.

About the role

One of the Ruby Labs’ portfolio companies is looking for a highly experienced and specialized Senior Growth Product Manager to join our team. The primary focus of this role is to drive top-of-funnel growth through optimizing our funnel stages, leading to user registration and payment. This role requires direct experience in managing and improving web funnels in a B2C environment.

Key Responsibilities

• Funnel Optimization: Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel.
• Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve CPA.
• Testing Roadmap: Run a robust testing roadmap, driving continuous improvement in the web funnel to ensure strict quarterly KPIs are met and exceeded.
• Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to seamlessly execute optimization strategies from PRDs to execution.
• Agile Ceremonies: Assist the engineering team in leading agile software development ceremonies, including daily standups, grooming, planning, and retrospectives.
• Ownership of Results: Lead the entire growth process, taking full responsibility for results from hypothesis creation to final implementation and evaluation.
• UA Collaboration: Work hand-in-hand with the User Acquisition (UA) team to build and optimize the full flow for growth.
• User Pain Points: Understand user pain points and behaviors to determine the most effective strategies for product sales.

Qualifications

• Proven experience with web funnel optimization in a B2C environment.
• 4+ years of growth product management experience, specializing in B2C subscription models.
• Ability to define, run, and analyze A/B tests specifically for web-based funnels.
• Experience leading growth initiatives focusing on improving CR, LTV, and other performance metrics.
• Strong collaboration skills with cross-functional teams including designers, developers, and data science teams.
• Ability to manage multiple growth initiatives and meet strict quarterly KPIs.
• Strong problem-solving skills with a user-first mindset.
• Experience building and executing strategic roadmaps for growth testing.
• Familiarity with leading agile software development ceremonies is a plus.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants are welcome as long as they are located within approximately ± 4 hours of CET.

Benefits

• Remote Work Environment: Work from anywhere, anytime.
• Unlimited PTO: Enjoy unlimited paid time off to recharge.
• Paid National Holidays: Celebrate and relax on national holidays.
• Company-provided MacBook: Top-notch Apple MacBooks provided.
• Flexible Independent Contractor Agreement: Unlock flexibility, autonomy, and tax advantages.

Interview Process

• Recruiter Screening (40 minutes)
• Take-Home Assessment
• Technical Interview (45 minutes)
• Final Interview (30 minutes)