Director of Partnerships - Consultants & Health Plans

At Rula, we believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

Rula is a remote-first company currently hiring in most U.S. states, with the exception of Hawaii.

About the Role

As the Director of Partnerships - Consultants & Health Plans, you are the engine behind Rula’s B2B growth. You’ll build high-trust partnerships across top benefit consultants and health plan sales teams to fuel our Middle Market and National Accounts pipeline. Leading discussions end-to-end, you will navigate self-funded and fully insured dynamics to challenge status-quo thinking and position Rula as the premier behavioral health solution.

We’re seeking a high-energy, consultative seller with a background in healthcare sales and high-growth digital mental health. You excel at translating complex value propositions, from quick elevator pitches to deep dives on claims economics, backed by strong CRM discipline and a West Coast presence (or deep regional network). Through strategic prospecting and up to 20% travel, you will transform ecosystem relationships into high-value employer opportunities.

Required Qualifications

• 10+ years in healthcare (carrier or consulting firm) with 7+ years in a client-facing sales or account management role (e.g. Aon, WTW, Mercer, Brown & Brown, Gallagher, Alliant, USI) or medical carrier (e.g. Aetna, Anthem, Cigna, United, Blues)
• Proven ability to engage and build high-trust partnerships within the consultant and health plan community
• Experience owning or co-owning consultant and health plan relationships and influencing employer opportunities through those channels
• Skilled in multichannel prospecting and lead discovery, with a focus on identifying pain points and creating business urgency
• Deep understanding of self-funded vs. fully insured plan structures and how consultants and health plan sales advise employer clients
• Ability to immediately lead client-facing conversations end-to-end, including discovery, positioning, and follow-up strategy

Preferred Qualifications

• 1+ years experience in a high-growth start up in the mental health space (e.g. Spring, Lyra, Modern Health, Headway, Alma)
• Located or has primary relationships on the West Coast; comfortable with traveling up to 20%
• Ability to deliver tailored pitches and navigate complex objections to secure clear commitments and next steps
• Strong organizational skills with a "zero-error" approach to CRM hygiene and structured pipeline management

What We Offer

• 100% remote work environment: US-based (excluding Hawaii)
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care
• Paid parental leave
• Employee Assistance Program (EAP)
• Quarterly department stipend
• Home office & internet stipend: New hire home office stipend & $50 monthly stipend
• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend