Sr. Paid Search Specialist - Rula

At Rula, we believe that mental health is just as important as physical health. We are dedicated to treating the whole person, empowering individuals to take charge of their well-being, and making a positive impact on the lives of those struggling with mental health issues. Rula is a remote-first company hiring across most U.S. states (excluding Hawaii).

About the Role

We are hiring a Sr. Paid Search Specialist to support the day-to-day execution of Rula's Paid Search program—one of the largest in the mental health space, spanning our Therapy and Psychiatry service lines. Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator of a program optimizing for patient Starts and lifetime value.

You will partner closely with Analytics, Finance, and Brand to build a program that is both technically sophisticated and deeply mission-aligned. This role is for someone who finds real satisfaction at the intersection of performance rigor and meaningful impact, and who wants ownership, not just execution.

Required Qualifications

• 4+ years of hands-on paid search experience executing in programs at significant scale ($20M+ annual spend)
• Deep, practical expertise in value-based bidding, including experience managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules)
• Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding strategies, audience segmentation, and automated rules
• Fluency with LTV-based performance frameworks
• Proficiency with Looker or comparable BI tools
• Strong analytical foundation

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply.

• Experience in healthcare or health-tech businesses where customer LTV is central to growth economics
• Familiarity with multi-service line or multi-brand paid search program management
• Experience with feed-based or audience-driven value signals (e.g., customer match, value rules based on predicted LTV segments)
• Exposure to media mix modeling or incrementality testing in a paid search context
• Familiarity with first-party data activation and audience segmentation strategies

Benefits & Well-being

• 100% remote work environment: Work-life balance to meet professional and personal commitments (must be based in the United States, excluding Hawaii).
• Attractive pay and benefits: Full transparency of pay ranges regardless of location.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access: Save for your future.
• Generous time-off policies: Includes 2 company-wide shutdown weeks each year for self-care.
• Paid parental leave: Available for all parents (birthing, non-birthing, adopting, fostering).
• Employee Assistance Program (EAP): Supporting your mental and physical health.
• Quarterly department stipend: Team-building activities and gatherings.
• Community and employee resource groups: Fostering a sense of belonging.
• Home office & connectivity stipend: New hire home office stipend + $50 monthly internet/phone stipend.
• Wellness at Rula program: Year-round initiatives and a $50/month wellness stipend.