German-speaking Performance Marketing Lead - ScraperAPI

About saas.group

saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 400 colleagues spanning 50+ countries, we grow 25 exciting brands under our umbrella.

Profile Overview

At saas.group, paid acquisition across our portfolio runs through a small network of experienced PPC freelancers. We're looking for a German-speaking Performance Marketing Lead to oversee this: someone who owns the standards, strategy, and quality bar for paid across our portfolio, from accounts ranging from small to large monthly budgets.

The role goes beyond people management, with continued hands-on responsibilities. You'll set the systems and direction and lead the freelancer network, but you'll also manage campaigns directly on the most valuable brands, ensuring high-quality execution across 25+ portfolio brands.

Immediate Impact (First 3-6 Months)

• Take ownership of our most valuable paid accounts and demonstrably move performance, while keeping smaller-budget accounts efficient.
• Set a consistent standard across all brand accounts: campaign structuring, conversion tracking, and performance reporting.
• Seamlessly take over the paid accounts of newly acquired brands: conduct audits, check tracking, and execute handovers with no performance dip.

Responsibilities

• Own paid performance strategy and standards across the portfolio, running the most valuable accounts hands-on (Google Ads, Microsoft Ads, LinkedIn, etc.), including ad copy and landing page testing.
• Lead and support our PPC freelancers: set targets, review accounts, approve budgets, run regular syncs, challenge decisions, and keep marketing aligned.
• Advise brands directly on strategy and budget allocation, managing expectations and advising when a channel or budget won't deliver.
• Onboard newly acquired brands' paid setups, developing systems, documentation, and reporting that scale across brands and freelancers.
• Partner closely with the data analytics team on tracking, attribution, and CRM data flow into ad platforms.
• Support the M&A team on due diligence for paid-heavy acquisition targets.
• Connect regularly with the SEO Team Lead to ensure campaign alignment.

Requirements

• Several years of experience managing significant paid budgets (€1M+ per year) while remaining genuinely hands-on in account execution and diagnosis.
• Demonstrated B2B lead-gen experience on search, with expertise in low conversion volumes, long sales cycles, and lead quality optimization (B2B SaaS or adjacent backgrounds).
• Track record managing diverse budget scales, from small budgets with sharp targeting to six-figure monthly expenditures.
• Deep expertise in Google Ads and Microsoft Ads, strong experience with LinkedIn Ads, and comfort with measurement tools (GA4, Google Tag Manager, offline conversion imports, CRM integration). Experience with ChatGPT ads is a bonus.
• German language proficiency at C1 or native level (capable of writing compelling ad copy) alongside fluent English.
• Demonstrated AI fluency, leveraging tools like Claude for research, analysis, and campaign workflows.

What We Offer

• 100% Remote: Complete flexibility to work from anywhere in Europe.
• Autonomy & Trust: High-trust culture with freedom to solve problems your way.
• Low Bureaucracy: Minimal meetings and red tape to keep momentum steady.
• Collaborative Community: Network of entrepreneurial SaaS professionals sharing knowledge across brands.
• Flexible Time Off: Ample PTO to rest and recharge.