Director - Brand

About Sprinto

Sprinto is an Autonomous Trust Platform that centralizes trust requirements across security frameworks, vendors, and customers. Sprinto autonomously executes tasks needed to maintain trust across compliance, audits, risk management, vendor risk, privacy, and AI governance, enabling organizations to maintain a strong, reliable trust posture without draining operational bandwidth.

Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve raised $31.8M in funding. Trusted by over 4,000 organizations across 75 countries, Sprinto supports 200+ global security standards natively (SOC 2, ISO 27001, GDPR, HIPAA, PCI-DSS, and more) with 300+ native integrations.

Founded in 2020 by second-time founders Girish Redekar and Raghuveer Kancherla, Sprinto powers compliance for organizations like Whatfix, Encora, Anaconda, Whatnot, Ultrahuman, WeWork, Everstage, HackerRank, and many more.

Life as a Sprinter

We are organized around problems, not job titles. Sprinters take ownership beyond their role, solve hard problems, and care deeply about impact. Being remote means we rely on trust, open communication, and speed. We believe progress beats perfection, feedback is a gift, and doing the right thing matters.

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The Role

We are looking for a Director of Brand to take full ownership of Sprinto’s brand strategy and execution. In this role, you will architect Sprinto’s brand narrative, voice, and positioning to establish us as a credible, differentiated leader in the B2B SaaS market.

You will drive storytelling across all customer-facing and internal touchpoints—from marketing campaigns, social media, and PR to our website, product UI, events, and internal communications. Working cross-functionally with Product Marketing, Demand Generation, Design, Sales/GTM, and Executive Leadership, you will align brand initiatives with overarching business goals.

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Key Responsibilities

Brand Strategy & Architecture

• Own Sprinto’s end-to-end brand architecture, positioning, pillars, values, and unique value proposition.
• Develop and refine our brand voice and visual identity guidelines.

Brand Storytelling

• Craft and champion Sprinto’s brand narrative across all platforms.
• Oversee content and campaigns that effectively communicate our mission and product story.

Cross-Functional Leadership

• Collaborate closely with Product Marketing, Demand Gen, Design, and Sales to infuse brand messaging into product launches, growth campaigns, and sales enablement.
• Ensure all external touchpoints and internal initiatives reflect a unified brand strategy.

Social Media & Communications

• Own Sprinto’s social media strategy, PR, and communications programs.
• Drive our presence on LinkedIn, Twitter, and other channels to build community and engagement.
• Oversee public relations, thought leadership content, and partner/influencer relationships.

Creative Direction

• Provide leadership across all creative output, including marketing assets, website design, brand campaigns, and video content.
• Enforce adherence to brand guidelines across all collateral, ads, and event experiences.
• Manage external creative agencies and contractors.

Governance & Metrics

• Establish brand guidelines and conduct audits of external/internal content for consistency.
• Define key performance metrics (brand awareness, NPS, share of voice, engagement).
• Use data-driven insights to monitor brand health and continually optimize execution.

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What We're Looking For

• 10+ years of brand marketing, brand management, or communications experience within B2B technology or SaaS companies.
• Proven track record of scaling a brand at a high-growth or mid-stage company.
• Deep expertise in brand strategy, architecture, positioning, messaging, and tone of voice.
• Demonstrated success leading major rebranding or brand elevation projects.
• Strong understanding of the U.S. market and enterprise SaaS buying context.
• Hands-on experience in social media, PR, and communications strategy.
• Exceptional storytelling and writing skills.
• Experience managing creative teams and external agencies.
• Data-driven mindset with experience tracking brand metrics and campaign performance.
• Comfortable thriving in a remote, fast-paced, high-ownership environment.

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Benefits & Perks

• 100% Remote Work: Work from anywhere that suits you best.
• Co-working Allowance: Annual stipend provided for co-working spaces.
• Learning & Development: $1,000 USD annual budget to help level up your skills.
• Unlimited PTO: Flexible leave policy so you can rest and recharge.
• Health & Life Cover: Comprehensive health insurance (up to INR 10 lakh), accident coverage (INR 10 lakh), and life insurance (3x annual salary).
• Home Office Setup: INR 35,000 allowance to build your ideal workspace.