Product Marketing Manager - Sweed

About the Role

Sweed is looking for a Product Marketing Manager who can turn a complex product into clear, compelling content that helps cannabis retailers understand what Sweed can do for their business.

You’ll get to know our platform inside and out, spend time with retailers, and shape how we tell our product story across blogs, emails, launches, and sales materials. This is a hands-on role with ownership of both content strategy and the writing that brings it to life.

About Sweed

At Sweed, we’re reimagining how cannabis retailers operate. Our enterprise-grade platform combines POS, eCommerce, Marketing, Analytics, and Inventory Management into a single, seamless solution—eliminating the need for multiple third-party tools. We build for simplicity, scalability, and performance, making life easier for cannabis retailers while helping them grow their businesses.

We’ve been on the market for seven years with a global team of over 250 people. Our development organization operates in cross-functional product teams, while our CEO, account management, and customer success teams are based in the United States.

What This Role Entails

• Product & Customer Understanding — Learn the entire Sweed platform, join customer implementations, and speak with retailers to understand their workflows, challenges, and the problems our product solves.
• Content Strategy & Execution — Own the product blog and email strategy, from choosing topics and formats to writing and publishing content. Build a consistent plan around customer needs, product priorities, and new releases.
• Product Messaging & Storytelling — Turn technical features into clear benefits, memorable headlines, and stories that resonate with different retail audiences.
• Launch Communications — Partner with Product to create announcements, release content, and supporting materials that explain what’s new and why it matters.
• Sales Enablement & Customer Stories — Develop materials that help Sales explain the platform, answer customer questions, and demonstrate value. Interview customers and turn their experiences into case studies and testimonials.
• Brand Voice & Consistency — Maintain a recognizable voice across external product content, including website copy, blogs, emails, social content, and webinar materials.
• Content Performance & Discovery — Use audience feedback and performance data to improve content. Apply SEO practices and an understanding of how content is discovered through AI-powered search.
• Thought Leadership — Work with internal experts to develop useful perspectives on retail operations, payments, and the challenges facing cannabis businesses.

Initial Success Milestones

Within your first 3 months:

• Understand the product well enough to create accurate content with limited support from internal experts.
• Visit five customer implementations to learn how retailers use Sweed.
• Create two pieces of product-focused content.

By 6 months:

• Produce at least five content pieces per month.
• Have an approved content and blog strategy to guide ongoing execution.

What Professional Skills Are Important

• Software Marketing Experience — Experience in product marketing or content marketing for software products. B2B SaaS experience is valuable, and we’re also open to strong B2C software backgrounds.
• Technical Understanding — Ability to learn a complex platform, ask thoughtful questions, and explain how it works without losing accuracy.
• Excellent Writing & Editing — Strong English writing skills and experience creating content for US audiences across formats such as blogs, website copy, emails, and product announcements.
• Creative Judgment — Track record of making technical topics interesting through strong angles, distinctive messaging, and content that earns attention.
• Content Strategy — Ability to decide what to create, for whom, and why—and carry the work through to publication.
• Cannabis Retail Familiarity — Familiarity with dispensaries and the cannabis retail environment; professional cannabis industry experience is a strong advantage.
• Search & Content Discovery — Working knowledge of SEO and exposure to generative engine optimization and AI-powered search.
• Key Mindsets — High ownership, curiosity, collaborative approach, and adaptability.

What We Offer

• Medical, dental, vision, and additional health insurance options.
• Paid parental leave.
• Generous PTO and paid company-observed holidays.
• Remote work within the United States (preference for Central or Eastern time zones).
• Travel concentrated in the first two months for product learning and customer implementations, with limited travel expected afterward.
• Direct ownership of product content and brand voice.

Hiring Process

Please submit at least three writing samples with your application (ideally across different formats such as website copy, a blog post, and an email). The process includes interviews with our recruiting and marketing teams and a paid/take-home writing exercise turning product source material into a blog post within a two-day submission window.