Senior Demand Generation Manager - TestGorilla

About TestGorilla

At TestGorilla, we’re on a mission to place 1 billion people in their dream jobs. To democratize opportunity, we are building the world’s leading skills-based talent discovery platform—one that replaces reliance on resumes with scientific validation of what people can truly do.

Founded as a 100% remote company in 2020, our global team is united by high standards, a lot of heart, and a relentless drive to conquer new technological frontiers. We are AI-fluent builders who care deeply about replacing bias with fairness.

About the Role

As our Senior Demand Generation Manager, you'll own our largest acquisition lever, a multi-six-figure monthly Google Ads investment, along with the lifecycle, enrichment, and website systems that turn that spend into revenue. You'll directly contribute to sustainable, cost-efficient growth as TestGorilla scales.

Responsibilities

• Upholding TestGorilla's behaviors and fostering an inclusive, supportive culture.
• Owning the demand generation number across paid and organic channels, including managing and scaling paid spend across Google Ads (Search, Performance Max, Display, YouTube) and testing emerging acquisition opportunities like ChatGPT and other AI-native platforms.
• Building and owning source-of-truth reporting across paid and organic funnel performance, including SQL, dashboards, attribution modeling, and incrementality testing.
• Owning the roadmap for paid landing pages, ad creative, and offers, running rapid A/B tests to lift conversion with statistical rigor.
• Designing and owning automated nurture workflows and enrichment infrastructure (n8n, Make, HubSpot, Clay).
• Partnering with Sales and RevOps on lead quality and conversion by campaign, presenting performance to marketing and GTM leadership.
• Staying ahead of advertising platform, AI ecosystem, and privacy changes, turning successful tests into repeatable, automated systems.

What You’ll Bring

• Passion for TestGorilla's mission to help one billion people find their dream jobs.
• Excellent written and verbal communication skills in English.
• Ability to thrive in a fast-paced, async-first, remote-only environment.
• 7+ years of experience in performance or growth marketing, including hands-on ownership of a Google Ads budget of at least six figures per month (B2B SaaS strongly preferred).
• Deep expertise across the Google Ads stack (Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, GTM).
• Working knowledge and hands-on expertise of Clay, HubSpot (or comparable CRM), and GA suite.
• Solid grasp of funnel and unit economics (CAC, LTV:CAC, ROAS, payback period, cohort analysis) and experimentation design.
• Hands-on experience using AI/LLM tools (Claude, ChatGPT, etc.) to build real growth workflows.
• Ownership mentality, comfortable with ambiguity and fast iteration.

What’s in it for You?

• Global Team: Join a fully remote, mission-driven team from around the world.
• Competitive Compensation: Pay range of €65,650–€84,500 per annum + Share Appreciation Rights (SARs).
• Remote & Flexible Work: Flexible hours and asynchronous work.
• Remote Work Budget: €1,000 available each year or up to €2,000 from day one for a laptop.
• Growth & Development: 3.5% L&D budget per year and clear growth opportunities.
• Parent/Caregiver Support: Paid 8–16 week parental leave and tailored return-to-work approaches.
• Work-Life Balance: Unlimited and flexible time off policy.