Senior Demand Generation Manager - TestGorilla

About TestGorilla

At TestGorilla, we’re on a mission to place 1 billion people in their dream jobs. To democratize opportunity, we are building the world’s leading skills-based talent discovery platform—one that replaces reliance on resumes with scientific validation of what people can truly do.

Founded as a 100% remote company in 2020, our global team is united by high standards, a lot of heart, and a relentless drive to conquer new technological frontiers.

About the Role

As our Sr. Demand Generation Manager, you'll own our largest acquisition lever, a multi-six-figure monthly Google Ads investment, along with the lifecycle, enrichment, and website systems that turn that spend into revenue. You'll directly contribute to sustainable, cost-efficient growth as TestGorilla scales.

Responsibilities

• Owning the demand generation number across paid and organic channels, including managing and scaling paid spend across Google Ads (Search, Performance Max, Display, YouTube) and testing emerging acquisition opportunities like AI-native platforms.
• Building and owning source-of-truth reporting across paid and organic funnel performance, including SQL, dashboards, attribution modeling, and incrementality testing.
• Owning the roadmap for paid landing pages, ad creative, and offers, running rapid A/B tests to lift conversion.
• Designing and owning automated nurture workflows and enrichment infrastructure (n8n, Make, HubSpot, Clay).
• Partnering with Sales and RevOps on lead quality and conversion by campaign, presenting performance and recommendations to leadership.
• Staying ahead of advertising platform, AI ecosystem, and privacy changes.

What You'll Bring

• Passion for TestGorilla's mission to help one billion people find their dream jobs.
• Excellent written and verbal communication skills in English.
• Proven experience in performance or growth marketing, including hands-on ownership of a Google Ads budget of at least six figures per month (B2B SaaS strongly preferred).
• Deep expertise across the Google Ads stack, including Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, and Google Tag Manager.
• Working knowledge and hands-on expertise of Clay, HubSpot (or comparable CRM), and GA suite.
• Solid grasp of funnel and unit economics (CAC, LTV:CAC, ROAS, payback period, cohort analysis).
• Hands-on experience using AI/LLM tools (Claude, ChatGPT, or similar) to build real growth workflows.

What’s in it for You?

• Global Team: Join a fully remote, mission-driven team from around the world.
• Competitive Compensation: €65,650 - €84,500 per annum + Share Appreciation Rights (SARs).
• Remote & Flexible Work: Flexible hours and asynchronous work in a remote-first setup.
• Remote Work Budget: €1,000 available each year or up to €2,000 from day 1 for a laptop.
• Growth & Development: 3.5% L&D budget per year and clear growth opportunities.
• Parent/Caregiver Support: Paid 8-16 week parental leave and tailored return-to-work approaches.
• Work-Life Balance: Unlimited and flexible time off policy.