Growth Marketing Design Lead - Zapier

About the Role

As our Growth Design Lead, you'll lead the creation of a high-velocity experimentation engine that drives measurable business impact across the top of our funnel. You'll help define and execute an AI-first design strategy that connects world-class creative with core growth metrics — ensuring continuous optimization across acquisition, conversion, and activation.

Operating at the intersection of design, data, and marketing, you'll translate behavioral and search insights into scalable, on-brand experiences, establish rigorous testing frameworks, and partner closely with Growth Marketing, Web/Engineering, Brand, and Data to accelerate conversion and revenue outcomes through disciplined, data-driven execution.

About You

• 10+ years of experience in growth, product, or marketing design, with a strong portfolio of shipped, top-of-funnel work that drove measurable business impact (lead generation, conversion lift, acquisition).
• You drive growth through experimentation: You've designed and run A/B and multivariate tests, built and scaled experimentation programs, and moved quickly from hypothesis to live experiment without dropping your quality bar.
• Deep SEO & CRO expertise: You understand how information architecture, landing page structure, page speed, and content strategy affect discoverability and conversion. You stay ahead of how AI is transforming organic search and discovery (GEO).
• Systems thinker: You've designed for CMS-driven platforms and modular frameworks, and contributed to reusable components inside shared design systems.
• Growth & lead capture fluency: You've owned lead-capture experiences (forms, gated content, CRM workflows) and understand growth metrics like MQLs, CAC, and LTV.
• AI-first in your craft: You actively use AI tools (Cursor, v0, Claude, Figma AI) to accelerate research, generate variants, prototype faster, and increase design velocity.
• Deep in Figma: Expert in auto-layout, AI prototyping, and contributing directly to design systems while holding a high bar for accessibility and brand integrity.
• Force multiplier & leader: You've worked at the pace of a fast-growing company, own ambiguous high-impact work end-to-end, and mentor other designers.
• Strong communicator: You partner naturally across marketing, brand, engineering, and data, articulating design decisions in terms of user experience and business outcomes.

Things You'll Do

• Own and define the end-to-end visitor-to-lead experience across our marketing site and campaigns.
• Build and scale a high-velocity experimentation engine for the top of the funnel (A/B and multivariate testing across landing pages and conversion surfaces).
• Define and execute an AI-first design strategy connecting creative quality with acquisition, conversion, and activation metrics.
• Lead CRO from a design perspective: formulate hypotheses, design experiments, and iterate based on test results and funnel data.
• Refine site-wide information architecture for discoverability, navigation, and SEO/AI-driven search (GEO).
• Design high-performing lead-capture experiences and partner with revenue ops on qualification and handoff.
• Extend web and email design systems and brand guidelines in Figma to support rapid experimentation.
• Partner with Growth Marketing, Brand, Web/Engineering, and Data to translate search and behavioral insights into accessible, high-performing experiences.
• Set the standard for growth design practice across Brand Studio by mentoring designers and fostering experimentation and AI fluency.

AI at Zapier

At Zapier, we build and use automation every day. If you use AI tools during your application process, we encourage you to do so responsibly and transparently.