Sr. Manager, eCommerce, Direct-to-Consumer (DTC) - OLIPOP

About OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

In 2018, the first OLIPOP cans hit the shelves, bringing our vision to life with a functional soda that anyone could enjoy. By reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone.

Role Overview

OLIPOP is looking for a bold, digitally native Sr. Manager of DTC to own and scale our direct-to-consumer business. This role sits at the intersection of brand, technology, and performance, driving DTC revenue while building best-in-class customer experiences across our Shopify ecosystem. You’ll lead the merchandising strategy behind our brand site, CRM, Subscription, Affiliate, Social Commerce, and Loyalty programs, turning first-party data into meaningful, long-term relationships with our community.

Responsibilities

• Accountable for the DTC P&L, growth, and revenue performance across drinkolipop.com, with direct impact on company-level results.
• Develop and execute end-to-end DTC strategy in partnership with the VP, eCommerce, including site experience, merchandising, acquisition, conversion, retention, subscription, and fulfillment.
• Own omni-channel CRM/Lifecycle marketing and loyalty strategy and execution.
• Manage affiliate and social commerce programs, including TikTok Shop.
• Manage one direct report and multiple vendor relationships.
• Lead large, high-priority cross-functional initiatives in a matrixed environment, partnering with senior leaders across Digital Product, Customer Experience (CX), Brand, Creative, Social, and Operations.
• Use data, testing, and digital best practices to continuously improve acquisition, engagement, and LTV.
• Communicate performance, priorities, and recommendations to senior leadership; make high-stakes decisions independently.
• Serve as the subject-matter expert on digital and ecommerce trends.

Requirements

• 12+ years of DTC, ecommerce, or digital experience at a high-growth consumer brand.
• Deep hands-on expertise with Shopify, Klaviyo, Stay AI, TikTokShop, and Impact/Rakuten (required).
• Strong background in CRM, lifecycle marketing, acquisition, retention, subscription, and loyalty programs (required).
• Proven track record of owning DTC and subscription revenue and driving measurable growth.
• Demonstrated ability to lead complex, cross-functional projects and influence senior leaders.
• Highly analytical, digitally fluent, and obsessed with merchandising, optimization, and experimentation.
• Passion for building community-driven, brand-first consumer experiences.
• Beverage and BFY Beverage experience preferred.

How We Work

We may be fully remote, but we’re anything but disconnected. Connection here is intentional, spanning cross-functional projects, virtual and IRL offsites, and thoughtful collaboration. We move quickly, lead with trust and transparency, and share a commitment to doing work that matters.