Senior Revenue Operations Manager (Marketing Ops) - Fingerprint

About the Role

Fingerprint is looking for a Senior Revenue Operations Manager (Marketing Ops) to own the marketing operations layer of our go-to-market engine. This is a senior individual contributor role inside Revenue Operations, reporting to the Senior Director, Revenue Operations.

Your domain is everything between a campaign idea and clean, attributable data in Salesforce: HubSpot, ABM audiences, conversion tracking, and the reporting layer Marketing and Sales use to decide where to spend.

Responsibilities

• Build and maintain account and contact audiences for ABM programs across verticals and tiers, working from ICP criteria with Demand Generation and Sales.
• Own campaign setup and instrumentation in HubSpot and Salesforce campaigns, including status mapping, membership and downstream reporting.
• Run lead operations for webinars, events and field programs: capture, dedup, suppression, routing and post-event follow-through.
• Serve as the HubSpot administrator: workflows, lifecycle stages, properties, forms, list logic and user management.
• Own lead conversion and feedback loop, designing and maintaining nurture and re-engagement programs.
• Own the behavior of the HubSpot to Salesforce sync from the marketing side, partnering with GTM Systems on the Salesforce side.
• Own Google Tag Manager and site-side tracking, including audit, cleanup and change control.
• Implement and maintain conversion tracking across Google Ads, Meta, LinkedIn and X, including server-side conversion APIs and offline conversion uploads.
• Own and enforce UTM taxonomy, and own the attribution reporting layer built on the semantic layer the GTM Engineer maintains.
• Support enrichment across signup and inbound flows using Clay and similar tooling, own form and progressive profiling strategy, and maintain suppression and consumer-domain filtering.
• Turn recurring requests into templates, workflows or self-service, document what you build, and push back on one-off requests when a durable version is better.

Qualifications

• 6-10 years in Marketing Operations, Growth Operations, or Revenue Operations with a marketing concentration, in B2B SaaS.
• Hands-on HubSpot administration: workflows, lifecycle stages, lead scoring, forms and list logic.
• Practical experience with Google Tag Manager and at least one server-side or offline conversion implementation (Meta CAPI, Google Ads, LinkedIn or X).
• Experience building account-level audiences for ABM programs and translating ICP criteria into actual lists.
• Working fluency with Salesforce as a user: campaigns, data model, and HubSpot sync behavior.
• Event and webinar lead operations at volume.
• Enrichment tooling experience (Clay or comparable), including waterfall logic and handling incomplete data.
• Attribution literacy across first-touch, multi-touch and their failure modes.
• Strong written communication and ability to say no to requests with a better alternative attached.
• Proficiency with macOS and comfort working fully remotely using Slack, Google Workspace, Salesforce, HubSpot and Zoom.