Senior Field Marketing Manager - Appfire

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We’re a team of 800+ employees, working remotely across 28 countries. Our flagship products include: JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.

You can read some of our customer stories here.

About the Role

Appfire is seeking a collaborative and execution-focused Field Marketing Leader, Americas to support regional pipeline growth and customer engagement through targeted marketing programs, events, and partner initiatives across North America and LATAM. Reporting to the Manager, Global Field Marketing, this role will work closely with Sales, Partner Marketing, Demand Generation, Product Marketing, and partners to execute regional campaigns and field programs that align with business priorities and go-to-market objectives.

The ideal candidate brings experience managing field events, driving regional campaign execution, and supporting sales through integrated marketing initiatives in a fast-paced B2B SaaS environment. This role is well-suited for a marketer who thrives in cross-functional environments, enjoys balancing strategy with hands-on execution, and is passionate about creating impactful customer and partner experiences.

What You Will Do

• Americas Field Marketing Strategy: Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives. Partner closely with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs. Translate global marketing initiatives into regionally relevant campaigns.
• Regional Campaigns & Events Management: Support the planning, execution, and optimization of regional events (partner events, sponsorships, community events, roadshows, and customer events). Build and execute joint webinars with partners. Measure program effectiveness through KPIs including pipeline influence, sourced revenue, attendance, engagement, and ROI.
• Channel & Partner Marketing: Drive inclusion in Appfire's demand generation campaigns. Facilitate the development of reference stories with clients and partners. Provide marketing interlock with the regional Channel VP and Channel Managers. Support local ACE events and partner webinars. Help execute joint marketing campaigns, partner-led events, sponsorships, and regional GTM programs with strategic partners.
• Campaign Execution & Reporting: Work cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services, and Digital Marketing teams to bring forward partner requests and plans. Ensure timely lead follow-up, campaign tracking, and reporting processes. Manage regional marketing budgets and forecast spend effectively.
• Teamwork & Leadership: Act as a trusted marketing advisor to Americas sales leadership and regional stakeholders. Collaborate closely with the global field marketing team to share best practices, campaign insights, and scalable processes.

What You Will Need

• 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.
• Experience owning and planning events from strategy to execution, including budgeting, coordination, execution, and post-event evaluation.
• Proven experience developing partner marketing plans and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact.
• Strong collaboration skills working closely with sales, channel, and partner organizations.
• Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Analytical mindset with experience measuring campaign performance and event ROI.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Experience with marketing automation and CRM platforms including Salesforce.
• Nice to have: Experience within the Atlassian, SaaS, or enterprise software ecosystem; familiarity with channel marketing and partner ecosystem models; experience supporting multi-country or regional marketing programs across the Americas.

What We Offer

• Global Product Organization: Join a global SaaS organization with employees across 28 countries.
• Equity: Every Appfire team member is eligible for company equity, fostering a true sense of ownership.
• Unlimited PTO: Plus an additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program.
• Health & Dental: Health insurance is 100% company-paid, with dental covered 50/50.
• Retirement: 401(k) plan with company matching.
• Remote Work Support: Flexible Spending Accounts (FSA) and a monthly stipend to support your remote-work setup.
• Location: Fully remote for candidates based in the US or Canada.