Marketing Team Lead - Canonical

About the Role

Canonical is looking for an experienced Marketing Team Lead to take ownership of a core marketing track. You will lead cross-disciplinary teams of product, partner, or sales professionals, setting strategy and driving execution to ensure successful launches and sustained growth.

Key Responsibilities

• Strategy & Execution: Lead GTM strategy and campaign execution within your functional area.
• Cross-functional Alignment: Collaborate with product, sales, content, and partner teams to deliver integrated plans.
• Messaging & Positioning: Shape compelling narratives and assets that resonate with technical audiences.
• Growth & Experimentation: Design and run experiments to test hypotheses, track outcomes, and iterate rapidly.
• Leadership: Mentor colleagues, set high standards for delivery, and drive major marketing initiatives.
• Performance Management: Run reviews and retrospectives to evaluate ROI and improve impact.

What We Are Looking For

• Strong written and verbal communication skills in English.
• Exceptional academic track record.
• Proven experience in B2B marketing, ideally within software, SaaS, or open source.
• Demonstrated success in shaping GTM strategy and campaigns that move the pipeline.
• Ability to influence and align stakeholders across a global organization.
• Data-driven mindset with a solid eye for ROI and budget management.
• Proactive, outcome-driven, and comfortable operating independently.

Nice-to-Have Skills

• Background in sales-led or ecosystem growth.
• Familiarity with Account-Based Marketing (ABM) approaches.
• Experience managing budgets, agencies, or external vendors.
• Understanding of open source communities and business models.

What We Offer

• Fully Remote: A distributed working environment established in 2004.
• Development: Personal learning and development budget of $2,000 USD per annum.
• Global Collaboration: Opportunity to travel to international locations for team 'sprints'.
• Benefits: Annual compensation reviews, recognition rewards, parental leave, and an Employee Assistance Programme.