Senior Product Marketing Manager - Canonical

About the Role

Canonical is seeking a Senior Product Marketing Manager to join our global team. You will act as a brand steward and demand creator, transforming complex open-source technology into compelling narratives that shape market understanding. This is a hands-on, multi-disciplinary role requiring close collaboration with Product, Engineering, Sales, and Marketing teams.

Key Responsibilities

• GTM Strategy: Develop and execute go-to-market strategies for key products.
• Messaging & Positioning: Lead efforts to ensure our products stand out in a competitive landscape, resonating with both technical and business audiences.
• Content Leadership: Plan and create website copy, whitepapers, blogs, and sales enablement materials.
• Campaign Execution: Partner with regional marketing teams to drive pipeline growth through integrated campaigns.
• Product Launches: Lead cross-functional teams to drive awareness and adoption of new features.
• Market Intelligence: Run competitive analysis and stay ahead of industry trends.
• Customer Success: Support strategies to drive engagement, upsell, and cross-sell.
• Events: Plan and execute global events, webinars, and community meetups.

What We Are Looking For

• Passion for technology and open source innovation.
• Strong storytelling skills with the ability to translate technical concepts for business stakeholders.
• A growth mindset focused on experimentation, data-driven insights, and continuous improvement.
• Excellent written and verbal communication skills.
• Experience in enterprise software, cloud, DevOps, or open-source solutions is a plus.

Why You’ll Love This Role

• Global Impact: Work with a team across 85+ countries in a high-performance, remote-first environment.
• Ownership: Own the GTM strategy for key products and shape the future of open-source business.
• Collaboration: Work cross-functionally with diverse, global teams.
• Growth: Access to a $2,000 USD annual learning and development budget.
• Travel: Opportunities to meet colleagues in person at global 'sprints'.
• Benefits: Competitive compensation, annual reviews, parental leave, and more.