Sr. Manager of eCommerce, Amazon - OLIPOP

About OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale through something simple yet revolutionary: a new kind of soda that is delicious, refreshing, and actually good for you. With 6 to 9 grams of fiber and 2 to 5 grams of sugar, we deliver science-backed benefits without sacrificing the classic taste people crave.

About the Role

The Sr. Manager of eCommerce, Amazon owns OLIPOP’s business on Amazon (1P, 3P, Fresh) and Whole Foods Market digital. You are accountable for revenue and profitability, the digital shelf, advertising, inventory signals, and day-to-day account operations.

You will run merchandising, media, promotions, forecasting, and tools such as Cartograph and Stackline. As part of the Commercial Team, you will partner with lighthouse accounts so Amazon campaigns and promotions align with the rest of Commercial.

What You Own

Account Management & P&L

• Deliver annual sales and profitability goals for Amazon 1P, 3P, Fresh, and WFM digital.
• Act as primary point of contact for Amazon, Fresh, WFM, Kepler, and internal partners.
• Own 1P / 3P / Fresh mix, vendor negotiations, and the operating cadence with Amazon.
• Keep listings on-brand and on-platform (content, claims, imagery, A+ / store).
• Lead the monthly forecast forum with Demand Planning; communicate risk early.

Sales & Revenue Growth

• Build and run the growth plan: visibility, conversion, Subscribe & Save, bundles, launches, and whitespace.
• Work with Digital, Shopper, Brand, Creative, RGM, and Sales on launches, content, and key programs.
• Partner with lighthouse accounts so Amazon promotions, LTOs, price architecture, and campaign timing match the commercial calendar.
• Flag conflicts before they go live (stacked discounts, price training, media flying into an OOS).

Digital Merchandising

• Own titles, bullets, A+ content, images, keywords, store, and category placement.
• Manage assortment and discoverability against Amazon search behavior.
• Keep content aligned with brand—not only with what converts this week.

Advertising & Promotions

• Own the Amazon media brief, budget, and strategy with Kepler.
• Plan and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Separate brand defense, category, and conquest. Judge spend on incrementality, NTB, ACoS, TACoS, and contribution.
• Plan deals, coupons, LTOs, and seasonal events with Shopper and Brand.

Inventory & Operations

• Partner with Supply Chain and Demand Planning to forecast demand and protect in-stock.
• Work with the Operations / Customer Service Manager on pickups, chargebacks, shortages, and COS / NetPPM leakage.

Insights, Tools & Reporting

• Own Cartograph and Stackline: structure, access, hygiene, and how the company uses them.
• Serve as the Amazon Voice of the Customer and competitive set.
• Publish weekly and monthly updates for senior leadership on performance, priorities, risks, and root causes.
• Travel to represent OLIPOP with Amazon, at events, and at internal offsites (~15%).

What You Bring

• 12+ years in eCommerce, with deep, hands-on Amazon expertise (1P required, 3P strongly preferred; Fresh and WFM a plus).
• Proven experience running a large Amazon P&L, forecast, and vendor negotiations.
• Hands-on familiarity with Vendor Central, Seller Central, Cartograph, and Stackline (Profitiero / NielsenIQ / Shopify a plus).
• Recognized expert in both Amazon retail and Amazon media, including search and the digital shelf.
• Ability to make high-stakes decisions independently and align senior leaders and cross-functional partners.