Product Manager - Customer.io

About Customer.io

Over 9,000 companies—from scrappy startups to global brands—use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. We help teams send smarter, more relevant messages using real-time behavioral data.

About the Role

We are looking for a Product Manager to improve how customers experience their first weeks with us. Our self-serve business is a growing part of how customers discover and adopt Customer.io. This role sits at the center of that motion, working alongside our Senior PM on the self-serve pod. You will have real ownership over a defined slice of the journey, with the data, experimentation muscle, and cross-functional partners to move it.

What You'll Do

• Own the product experience of the self-serve journey—from signup and onboarding through activation and upgrade.
• Find and resolve friction points using data, experimentation, and customer insight.
• Define and track success metrics for activation, retention, and monetization.
• Partner with Marketing, CX, and Design to keep the experience consistent across touchpoints.
• Work with Engineering to scope and deliver improvements that reduce time-to-value.
• Run A/B tests and growth experiments to drive conversion and engagement.
• Communicate priorities and progress clearly across teams and leadership.

What We're Looking For

• 3+ years of product management experience in SaaS, ideally with self-serve or product-led growth exposure.
• Experience using or developing AI-powered tooling in your product workflow.
• A track record of improving activation or retention metrics.
• Strong analytical and experimentation skills—data-driven but comfortable with ambiguity.
• Experience collaborating across Product, Marketing, and CX.
• Comfort working autonomously in a remote, async-first environment.

What We Value

• Customer empathy: You dig into what's actually slowing customers down.
• Bias to experiment: You'd rather run a test than debate an opinion.
• Clear communication: You make complex tradeoffs easy for others to follow.
• Ownership without ego: You drive your area forward and know when to ask for help.

Compensation & Benefits

• Salary: $137k–$187k USD depending on experience and location zone.
• Insurance: 100% coverage of medical, dental, vision, mental health, and supplemental insurance for you and your family.
• Time Off: Unlimited PTO and 16 weeks paid parental leave.
• Perks: Stipends for remote work and wellness, plus a professional development budget.