ABM Regional Manager, AMER - Elastic

About the Role

Elastic is seeking a strategic, creative, and collaborative Account-Based Marketing (ABM) Manager to scale ABM programs across priority accounts in the Americas. This role sits at the intersection of marketing, sales, and customer success, focusing on high-impact campaigns, technical decision-maker engagement, and pipeline contribution.

What You Will Be Doing

ABM Strategy & Execution

• Design and implement 1:1 ABM programs aligned to target accounts and buying groups.
• Lead account-level planning sessions with sales teams to define priorities and business outcomes.
• Personalize messaging around critical use cases including cybersecurity, search, AI/ML, and observability.
• Develop integrated plans using content syndication, paid media, executive briefings, and virtual roundtables.

Campaign Management

• Architect end-to-end delivery of ABM campaigns from strategy through execution and optimization.
• Build personalized account-focused landing pages and draft messaging for CIOs, CISOs, and engineering leaders.
• Manage paid media strategy across platforms like Demandbase and LinkedIn.
• Own campaign budgets, timelines, and cross-functional collaboration with creative and content teams.

Measurement & Optimization

• Define and track ABM metrics including account engagement, pipeline influence, and ROI.
• Provide regular performance reporting to sales leadership.
• Continuously refine playbooks and tactics for greater scalability.

Event Execution

• Coordinate event logistics (in-person, virtual, or hybrid) for ABM programs.
• Maintain up-to-date dashboards and campaign trackers.

What You Bring

• 5–6 years of B2B marketing experience, with at least 2 years in an ABM or strategic field marketing role.
• Proven success marketing technical/hi-tech products to IT, engineering, and security personas.
• Strong ability to partner with sales leaders and translate technical value into marketing strategy.
• Proficiency with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and Marketo.

Benefits

• Competitive base salary with stock program eligibility.
• Company-matched 401k (up to 6%).
• Comprehensive health coverage for you and your family.
• Flexible work locations and schedules.
• Generous vacation policy, volunteer time off, and donation matching.
• Minimum 16 weeks of parental leave.