Head of Growth Marketing, Self-Service - Elastic

About the Role

Elastic is looking for a Head of Growth Marketing to own customer acquisition for our self-service business. You will be accountable for driving high-intent trial starts, optimizing activation, and converting users to paying customers. This is a player-coach role requiring a blend of strategy, team leadership, and hands-on execution.

What You Will Be Doing

• Team Leadership: Build, scale, and lead a distributed team of growth marketers. Set annual/quarterly plans and report on performance against conversion targets.
• Paid Acquisition: Own paid search, social, and display channels. Manage external agencies and optimize spend against CAC and payback targets.
• Lifecycle Marketing: Develop email, nurture, and in-product messaging programs to improve trial-to-paid conversion.
• Cross-Functional Collaboration: Partner with Product, Marketing, Web, and Documentation teams to create a seamless acquisition funnel.

What You Bring

• 10+ years of growth marketing experience in B2B enterprise SaaS, with 3+ years in leadership.
• Proven experience in a product-led growth (PLG) motion alongside enterprise sales.
• Strong analytical skills; fluent in funnel metrics and comfortable with SQL or product analytics tools (e.g., Amplitude).
• Experience managing significant paid budgets and external agencies.
• Creative instincts for messaging, landing pages, and campaign concepts.
• Ability to market effectively to developer and technical practitioner audiences.

Benefits & Perks

• Competitive salary and stock program participation.
• Company-matched 401k (up to 6%).
• Flexible work schedules and locations.
• Generous vacation policy and parental leave (minimum 16 weeks).
• Financial donation matching and volunteer time off.