Sr. Director, Demand and Digital Marketing - Elastic

About the Role

Elastic is seeking a transformational Senior Director, Demand and Digital Marketing to redefine customer engagement, demand creation, and revenue growth in the AI era. Reporting to the CMO, you will lead a global organization to modernize our marketing operating model and build an AI-enabled demand engine.

What You Will Be Doing

• Digital Strategy & Demand Generation: Execute a global strategy across paid media, integrated campaigns, and lifecycle email marketing using predictive analytics.
• Digital Experience & Marketing Innovation: Lead the evolution of our digital presence, optimizing for conversion through personalization, AI, and continuous testing.
• Integrated Campaigns: Lead end-to-end strategy for Search AI, Observability, and Security solutions, aligning full-funnel programs with GTM priorities.
• Customer Marketing: Develop lifecycle programs, expansion campaigns, and advocacy initiatives to deepen retention and accelerate upsell.
• Leadership: Manage a global team of marketing leaders, fostering a culture of innovation, experimentation, and accountability.
• Performance & Analytics: Own the measurement framework connecting digital engagement to business outcomes, managing global budgets to maximize ROI.

Success in Your First 12 Months

• Modernize the global digital and campaign operating model.
• Build an AI-enabled marketing organization that scales efficiently.
• Increase digital contribution to pipeline and revenue.
• Strengthen cross-functional alignment across Sales, Product, and Revenue Operations.

What You Bring

• 15+ years leading B2B marketing organizations (Digital, Demand Gen, GTM).
• 7+ years of global leadership experience building high-performing teams.
• Proven success in enterprise SaaS with deep knowledge of complex buying journeys.
• Expertise in digital ecosystems, martech, attribution, and AI-enabled marketing.
• Exceptional executive presence and ability to influence senior stakeholders.
• Experience managing multimillion-dollar global marketing budgets.