Senior Lifecycle Marketing Manager - EverAI

About Us

EverAI is building the future of AI companionship, ranking among the top 15 largest and fastest-growing AI companies globally with over 50 million users in just two years. Our flagship product is the world's largest AI companionship platform, governed by our proprietary moderation system, EverGuard, ensuring a safe, ethical, and human-first experience.

Our leadership team brings extensive entrepreneurial experience scaling web products from zero to IPO, and we operate as an elite, 100% remote team of around 100 people.

Your Role

We are looking for a Senior Lifecycle Marketing Manager to take CRM to the next level and turn it into a major revenue channel. Reporting directly to our Co-founder and CMO, you will own the full CRM lifecycle—from onboarding and first purchase to retention and reactivation—across email, push notifications, in-product messaging, and promotions.

Responsibilities

• Own growth opportunities: Lead strategy and execution across the full CRM lifecycle, covering onboarding, conversion, repeat purchases, retention, and reactivation.
• Analyze user behavior: Use data to uncover where users lose interest, stop engaging, or miss purchasing opportunities.
• Drive first-time purchases: Create onboarding, abandoned-payment, offer, and follow-up journeys that convert registered users into paying customers.
• Improve retention and LTV: Increase token purchases, repeat buying, retention, reactivation, and lifetime value through smarter segmentation, personalization, and timing.
• Run rapid experiments: Build experiments, measure impact, scale winners, and iterate quickly.
• Collaborate cross-functionally: Work directly with Product, Data, Engineering, and Creative teams to improve tooling, tracking, messaging, offers, and reporting.

Qualifications

• Proven track record of scaling CRM with demonstrable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV.
• Experience in high-volume B2C subscription businesses where CRM directly impacted revenue.
• Builder mindset with the ability to hands-on create segments, journeys, experiments, campaign logic, and performance analysis.
• Skilled in utilizing user behavior, testing, control groups, attribution, and incrementality.
• Comfortable working without a finished playbook in a fast-paced environment.
• Strong communication skills in English for cross-functional collaboration.
• Comfortable working on products powered by uncensored AI models and content.

Bonus Points

• Background in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce.
• Experience with token, credit, virtual-currency, bonus, or repeat-deposit models.
• Experience building or redesigning CRM in a fast-scaling company.
• Using AI to enhance analysis, personalization, experimentation, or content development.

What We Offer

• Contract Type: B2B preferred, with flexibility for long-term commitment and impact.
• Work From Anywhere: Fully remote setup.
• Paid Time Off: 4 weeks (20 working days) of PTO per year.
• Annual Gathering: Yearly in-person meetups to connect and celebrate wins.
• Health & Wellness: Monthly allowance of $100 USD for health insurance expenses and unlimited 1:1 sessions with psychologists and lifestyle experts via OpenUp (plus access for up to three family members).
• Co-Working Budget: Access co-working spaces up to twice per month ($35 EUR / $40 USD per visit).
• Learning Budget: Dedicated funds for courses, books, conferences, events, or certifications.
• Equipment: Company laptop provided, plus a monitor budget up to $250 USD and peripheral budget up to $150 USD.
• AI Tools Access: Premium access to ChatGPT, Hugging Face, Claude Code, and other productivity tools.