Senior Lifecycle Marketing Manager - EverAI

About EverAI

EverAI is building the future of AI companionship. As one of the top 15 largest and fastest-growing AI companies in the world, we have scaled to over 50 million users in just 2 years. Our flagship product is the world's largest AI companionship platform, governed by our proprietary moderation system, EverGuard, ensuring safe, ethical, and human-first experiences.

We are an enthusiastic and passionate team of approximately 100 people led by seasoned founders with a strong track record of building and scaling web products from zero to IPO.

Your Role

We are hiring a Senior Lifecycle Marketing Manager to take our CRM to an entirely new level. Your mission is to turn CRM into a major revenue channel by converting more users, increasing repeat purchases, and driving retention.

You will own everything within CRM—from onboarding and first purchase to retention and reactivation—across email, push notifications, in-product messaging, and promotions. You will report directly to Thomas Lacroix, our Co-founder and CMO.

Your Responsibilities

• Lead CRM Strategy & Execution: Own the full CRM lifecycle, spanning onboarding, conversion, repeat purchasing, retention, and reactivation.
• Analyze User Behavior: Utilize behavioral data to identify drop-off points, disengagement, and missed purchase opportunities.
• Optimize Conversion Journeys: Build onboarding, abandoned-payment, offer, and follow-up journeys to convert registered users into paying customers.
• Drive LTV & Retention: Increase token purchases, repeat buying, and user lifetime value through advanced segmentation, personalization, and timing.
• Experiment & Scale: Rapidly build and measure experiments, scaling winners to drive continuous growth.
• Cross-Functional Collaboration: Work directly with Product, Data, Engineering, and Creative teams to improve tooling, tracking, messaging, and reporting.

Your Qualifications

• Proven CRM Experience: Demonstrated record of driving significant improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV.
• Consumer Growth Background: Experience in high-volume B2C subscription businesses where CRM directly impacted revenue.
• Builder Mindset: Capable of hands-on execution, including creating segments, journeys, experiment logic, and performance analysis.
• Data-Driven: Skilled at turning user behavior into actionable strategies using testing, control groups, attribution, and incrementality.
• Autonomous & Action-Oriented: Comfortable building without a fixed playbook and driving momentum in a fast-paced environment.
• Communication Skills: Excellent English communication skills for collaborating across technical, creative, and commercial stakeholders.
• Content Comfort: Comfortable working on products powered by uncensored AI models and content.

Bonus Points

• Experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce.
• Familiarity with token, credit, virtual-currency, bonus, or repeat-deposit models.
• Experience building or redesigning CRM in a rapidly scaling company.
• Utilizing AI to improve analysis, personalization, experimentation, or content development.

What We Offer

• Contract Type: Flexible B2B arrangements focused on long-term commitment and impact.
• Remote Flexibility: Work from anywhere with a fully remote setup.
• Paid Time Off: 4 weeks (20 working days) of PTO per year.
• Team Gatherings: Yearly in-person meetups to connect, brainstorm, and celebrate wins.
• Health & Wellness: Monthly health insurance allowance and unlimited 1:1 sessions with psychologists and lifestyle experts via OpenUp (including family access).
• Co-Working Budget: Access co-working spaces up to twice per month.
• Learning Budget: Dedicated funds for courses, books, conferences, and certifications.
• Equipment: Company laptop plus dedicated budgets for an external monitor and accessories.
• AI Tools Access: Premium access to ChatGPT, Hugging Face, Claude Code, and other productivity tools.