Sales Development Representative (US) - FreeWill

About Us

FreeWill is an award-winning, social-good startup that has partnered with 2,400+ nonprofits who support our mission while generating $15B in gift commitments for nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.

All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet. We partner with nonprofits of all sizes to diversify fundraising across individual and institutional giving, from legacy gifts and tax-smart donations to foundation, corporate, and government grants.

About the Role

As a Sales Development Representative (SDR), you will be responsible for generating and qualifying leads to support the sales team in achieving revenue targets. Your primary focus will be on prospecting, outbound lead generation, qualifying inbound leads, and initiating contact with potential FreeWill partners. You will play a crucial role in the sales process by identifying qualified opportunities and passing them on to the appropriate account executives. The SDR role requires excellent communication skills, a strong work ethic, and the ability to thrive in a fast-paced, target-driven environment.

This role works during general business hours, typically 9am - 5pm Eastern Time (ET). This is a full-time position working remotely in the US (excluding AL, CA, CO, LA, NY, and WA).

Responsibilities

• Build your own non-profit prospect lists from an assigned account territory (e.g., universities, animal shelters, environmental-based organizations) based on our ideal customer profiles.
• Initiate contacts with prospects through cold calls (50+ per day) and email campaigns to educate them about FreeWill, generate interest, and identify new sales opportunities.
• Qualify leads (both inbound and outbound) and schedule discovery meetings for the sales team with interested prospects, ensuring a smooth handover of information.
• Maintain accurate and up-to-date records of all interactions and prospect information in the CRM.
• Clearly articulate products and solutions with prospective partners to successfully manage and overcome objections.
• Collaborate closely with account executives to align on target accounts and optimize the sales process.
• Meet or exceed assigned targets for lead generation.

Qualifications

• Ability to work independently and consistently achieve or exceed goals.
• Excellent verbal and written English communication skills with the ability to engage, persuade, and build rapport with prospects.
• Strong organizational and time management skills to handle multiple priorities with attention to detail.
• Some experience with, or strong willingness to learn, sales databases and tools (such as HubSpot and Salesforce).
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.
• Collaborative mindset with a willingness to work closely with sales team members and consistently engage with potential partners.
• Previous experience in sales, lead generation, or customer-facing roles is advantageous but not mandatory. Those with a passion for sales and a desire to learn are encouraged to apply.

Compensation & Benefits

FreeWill has set compensation and a non-negotiation policy for fairness. The base salary for this role is $60,000 with variable compensation of $15,000 (total OTE of $75,000 per year), plus equity.

• Work from home
• Flexible Paid Time Off policy (minimum 3 weeks recommended annually)
• Flexible hours
• Company stock options
• 401(k)
• Medical, dental, and vision insurance (some single coverage plans 100% employer-paid; subsidized dependent coverage)
• Free One Medical membership
• Paid parental leave for all parents
• Short-term and long-term disability, plus life and AD&D insurance
• Commuter benefits
• $250 monthly co-working and home wifi budget
• $300 annual home office/utilities setup budget
• $800 annual professional development budget
• $1,000 employee referral bonuses
• Company Claude (AI Assistant) team account

Hiring Process

1. Recruiter Phone Screen (30 minutes)
2. Work Sample (take-home; 45 minutes maximum)
3. Mock Call (30 minutes)
4. Final interviews with 2-4 team members (two 30-minute interviews)
5. Offer (contingent on references)