Demand Generation Program Manager - Grafana Labs

The Opportunity

Grafana Labs is seeking a Demand Generation Program Manager to join our AI-forward team. This role focuses on the existing-customer motion, driving expansion and cross-sell demand within our established user base. You will not just follow a playbook; you will design agentic workflows and leverage AI to scale programs beyond traditional headcount limitations.

What You'll Be Doing

• Own customer lifecycle demand gen: Build and execute programs for expansion, cross-sell, and adoption across email, in-app, web, and field channels.
• Cross-channel execution: Support and strengthen programs across paid, email, events, and outbound channels.
• Build agentic workflows: Utilize AI tools (Claude Code, agents, internal infrastructure) to automate audience building, content generation, and campaign QA.
• Sales alignment: Translate marketing signals into actionable insights for sales leadership to improve account coverage and campaign follow-up.
• Measure impact: Instrument programs, report on pipeline impact, and optimize performance based on data.

What Makes You a Great Fit

• 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company.
• Proven experience running programs across multiple channels (email, paid, events, web, outbound) with measurable pipeline results.
• Experience marketing to existing customers (expansion/cross-sell).
• Hands-on experience building automations or agentic workflows using AI.
• Strong data literacy and the ability to build executive-level reports.
• Excellent program management fundamentals with a collaborative approach to working with sales and product marketing.

Why You’ll Thrive at Grafana Labs

• 100% Remote: A global, collaborative culture with team members across 40+ countries.
• Innovation-Driven: Autonomy to ship great work and experiment with new technologies.
• Transparent Culture: Open decision-making and approachable leadership.
• Balance: Global annual leave policy of 30 days per annum, including reserved shutdown days.
• Ownership: All roles include Restricted Stock Units (RSUs) to ensure shared outcomes.