Director of Growth Marketing (SMB & Self Serve) - Jane App

About the Role

Jane has built strong momentum, and our next phase of growth will be driven by deeper relationships, trusted partnerships, and a strong presence in the healthcare community. We have also found success in our demand gen programs, and now is the time to build on what's already working.

As our Director of SMB & Self Serve Demand Generation, you'll own a core part of how Jane generates demand: our paid media program, our website (including SEO and AEO), and our lifecycle marketing. You'll work alongside the teams who own events, partnerships, and community. AI is central to how you'll do this, from how practitioners discover Jane through AI-driven search, to how we use AI to plan, build, and optimize our programs. You’ll also partner closely with our growth product team who works on onboarding and optimizing user flow.

You'll lead a team of three channel experts today, with room to grow as the program scales, and partner closely with our Marketing Analytics & Operations team on measurement and infrastructure.

What Impact We’re Looking for You to Make

• Own paid media: Lead our paid media budget and team across channels, including paid search, paid social, direct mail, and more.
• Partner with Growth Product: Work directly with designers, developers, and product managers building the future of onboarding and activation at Jane.
• Deliver on web experience: Manage the marketing side of jane.com, owning site strategy, conversion rate, and our organic presence across traditional search (SEO) and AI-driven discovery (AEO).
• Own lifecycle marketing: Design and run programs guiding practitioners from first touch through trial, signup, and expansion.
• Put AI to work: Make Jane easy to find in an AI-first world and use AI across demand programs for research, creative testing, and optimization.
• Sharpen our measurement: Define KPIs, attribution, and reporting in partnership with our Marketing Analytics & Operations team.
• Align with Sales and Support: Design demand programs supporting revenue outcomes and top-of-page metrics.
• Build the team: Lead, coach, and grow a team of channel experts.

What Experience We Need

• Demand gen track record: 5-7 years driving tangible business impact, ideally managing multi-million-dollar budgets.
• Deeply analytical: Exceptional at translating numbers into marketing strategy within a data-driven environment.
• AI-forward: Actively using AI tools in day-to-day marketing and excited to keep experimenting.
• High-velocity SMB experience: Proven success in high-velocity business models, ideally SMB or consumer.
• Collaborative builder: Experience working with design, development, and product teams.
• People leader: A track record of hiring and developing high-caliber growth marketing talent.