Principal Product Marketing Manager, Payments and Financial Services - Jane App

Jane is looking for a Principal Product Marketing Manager to lead our fast-growing Payments and Financial Services product area. In this role, you will set the go-to-market strategy for Jane's financial products portfolio—including Payments, Clinic Financing, Payroll, and emerging tools—while being directly accountable for commercial results.

You will partner closely with financial services product leadership, marketing, and customer success, setting direction and standards for other product marketing managers across the organization.

What Impact We're Looking for You to Make

• Own Go-to-Market Strategy: Drive GTM strategy and execution for Jane's payments and financial portfolio (Payments, Capital, Payroll, and future products), setting the narrative and sequencing.
• Positioning & Messaging: Act as the internal authority on positioning, naming, and messaging architecture, translating complex financial capabilities into tangible day-to-day value for practitioners.
• Cross-Functional Launches: Lead launch strategies across Product, Support, Marketing, and Finance, owning commercial outcomes such as adoption, revenue, and retention.
• Voice of the Customer: Serve as a member of the leadership team, turning qualitative and quantitative market signals into product opportunities, roadmap trade-offs, and pricing/packaging decisions.
• Cross-Functional Alignment: Build deep alignment with Product, Sales, Support, and Marketing around financial products strategy.
• Establish Frameworks: Create the playbooks, rituals, and frameworks for how Jane plans, launches, and measures product marketing as the financial suite scales.

What Experience We Need

• 7+ years in Product Marketing or a related role, with direct GTM experience in payments, billing, or financial SaaS products.
• Proven track record of operating as a strategic partner to VP or executive stakeholders, influencing pricing, packaging, and roadmap decisions.
• Demonstrated ownership of commercial outcomes tied directly to GTM work, supported by strong analytical rigor.
• Experience growing existing products and building from 0-1, establishing new frameworks and team practices.
• Working understanding of how financial features integrate into broader business workflows.
• Experience marketing technology-forward or AI-powered features, alongside fluency using AI tools in your workflow.
• Exceptional storytelling and communication skills, adaptable from executive narratives to detailed messaging.
• Comfortable leading through ambiguity and acting as the senior PMM voice.
• Healthcare SaaS experience is considered a plus.